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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2019 Bentley Continental GT: High fashion at its best

The new 2019 Bentley Continental GT has been revealed, and it is a stunner. It shows a healthy influence from the brand's recent show cars, especially the EXP 10 Speed 6. This is a very positive thing. Whereas the exterior of the second-generation car looked exactly like that of the first, the new car sports fresh surfacing that is at once more elegant and more athletic, while also delighting in technical detailing that deepens upon second and third glance. The styling of a six-figure, ultra-luxury Grand Tourer must evolve slowly for a number of reasons. Their wealthy buyers – looking for a prime valet spot at the country club more than at the night club – tend to be a bit more conservative in their tastes than those in the market for a knife-edged exotic. They also prefer their recently purchased six-figure, ultra-luxury Grand Tourer not to be rendered irrelevant in the status game by the introduction of a radically differentiated new model. This is especially true for Bentley and its Continental GT. This model, launched back in 2004, though tracing its roots back much further, brought the company's design out of the anachronistically (if delightfully) baroque and into the aerodynamically imposing modern era. It was the first true 21st century Bentley, decades ahead of the neoclassic design it replaced while faithfully harkening back to cues from the marque's venerable history, especially its long flanking body line, and conspicuous rear haunches. It immediately became Bentley's best seller, a position it has maintained until this year, when it's been outsold slightly by the gauche and indistinct Bentayga SUV. We believe this error will correct once the new GT is available. Much of the success of the design comes from its transference to a platform shared with the new Porsche Panamera. The previous-generation Continentals were built on underpinnings originally created for the VW Phaeton, a configuration that was, at heart, front-drive with all-wheel-drive capabilities, packaging that required engine placement ahead of the front axle. This new stablemate has a rear-wheel-drive bias, allowing for more traditional and gracious grand touring proportions on the surface. It reflects the movement of the engine farther back on the chassis, with a long hood and more hunkered-down and planted rear. We detect luscious shades of 1960s Ferrari Superfast cues in this tapering front-to-rear, side-to-side and along the flanks.

All-electric Bentley 6e concept | Autoblog Minute

Bentley debuted the all-electric EXP 6e 12 Speed 6e Concept at the 2017 Geneva Motor Show. Bentley Autoblog Minute Videos Original Video