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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The Bentley Bacalar went from a sketch to a 650-hp roadster in nine months

Bentley's Mulliner division cemented its status as a modern-day coachbuilder when it unveiled the Bacalar, a two-seater roadster loosely based on the Continental GT. Nearly every part that drivers will see and feel is specific to the model, including the body panels and most of the interior, yet the company created it in just nine months. Mulliner has worked on many one- and few-off models in the past, it notably turned the stately Mulsanne into a six-seater limousine in 2016, but the Bacalar (pictured) takes customization to an entirely new level. Repeated requests from its most loyal clients convinced Bentley to expand the scope of its coachbuilding division. "We felt a strong demand from our high-end customers. They asked again and again, 'can you do something very special?' They weren't talking about one of a hundred, but one of 10 or even one of one," explained Stefan Sielaff, the company's lead designer, in an interview with Autoblog. He added the Bacalar project started shortly after Bentley introduced the EXP 100 GT in 2019 to celebrate its 100th birthday. This explains some of the visual parallels between the two cars. While the concept was electric, the sold-out production model receives a mighty, 650-horsepower W12 engine because Bentley couldn't create a suitable battery-powered drivetrain in the short amount of time it had to make the roadster a reality. Sielaff stressed the effort his team put into making the Bacalar in nine months shouldn't be underestimated. "We had to make sure the car was road-legal, homologated, and certified. The car you would have seen at the Geneva auto show is literally what the customer will get. It's not a crazy show car. The only difference will be the colors and the materials, because we will work with each customer to make an individual statement," he said. In the United States, the Bacalar will be imported under the Show and Display law, like the McLaren Speedtail. The expedited design process meant the 12 future Bacalar owners signed the dotted line after seeing only digital renderings of the car. They weren't shown the final product until much later. Their enthusiasm is encouraging; it tells Sielaff there's a tremendous appetite for one- and few-off Bentley models among wealthy clients.

Bentley Bentayga Stetson Special Edition is Texas-style luxury

A premium Texas car dealership has coordinated the unusual pairing of a top-tier British automaker with a legendary American hat brand. Together, with the help of the bespoke builders from Mulliner, Bentley Dallas and Stetson have birthed the Bentayga Stetson Special Edition. The first example (there will be more) arrived at the dealership this week in White Sand and comes complete with a matching hat.  Although Bentley and Stetson might seem like an odd couple, their similar core values make for a loose connection: lasting quality, timeless design and unmatched craftsmanship. The special edition, which is sold exclusively through Bentley Dallas, is available in three different colors, all of which match an iconic Stetson design. Onyx is meant to pair with the Stetson black 100X El Presidente, Dark Cashmere is for the Stetson Boss of the Plains, and the White Sand paint on this example matches the Stetson Silverbelly. The wheels can be ordered on a normal Bentayga, so the only other exterior alteration is the addition of Stetson badges on the rear side panels. Step inside, and the SUV starts to feel a bit more Texas. Mulliner conceptualized a three-tone configuration with camel main hides, saddle secondary and burnt oak accents. The seats, door paneling, and floor mats feature diamond-quilted designs, and "boot stitching" was used throughout the vehicle as a nod to cowboy culture. Possibly the most beautiful material is the open-pore liquid amber veneer, which is cut from American Red Gum trees in the U.S. Punctuating the special edition, each front seat has "STETSON" embroidered beneath the head rests, and treadplate inserts read, "MULLINER STETSON."  The Stetson Special Edition does not receive any performance upgrades, so it sticks with the twin-turbo 4.0-liter V8 that makes 542 horsepower and 568 pound-feet of torque. This exact example is listed at $246,578, but each version would be different depending on customer preferences. Bentley Dallas is expecting two more vehicles in October and November. Featured Gallery Bentley Bentayga Stetson Special Edition View 25 Photos Design/Style Bentley SUV Luxury Off-Road Vehicles Performance bentley bentayga Mulliner