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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley shows Mulsanne Speed 'Blue Train' by Mulliner

Bentley is honoring its racing heritage with a new, very limited-edition version of its Mulsanne Speed sedan. It's called the Blue Train, and it was created to remember the victory of the company's iconic Speed Six in 1930. In that contest, Bentley Chairman Woolf Barnato accepted a challenge to not only beat the high-speed Le Train Bleu from Cannes to Calais, but that he could be in London by the time the train reached the English Channel. Barnato won the race, and from then on, the car he drove was known as the Blue Train Bentley. The spiritual successor to that Speed Six, just four Mulsanne Speeds were handed to Mulliner for another of the coachbuilder's Limited Edition treatments. Exterior upgrades are kept simple, with unique black wheels, a menacing, almost steel-blue paint and grilles that look slightly darkened. In all, it's pretty simple. Interior changes are limited, with Bentley saying the fluting on the door panels is based on the Barnato's Speed Six, while the wood veneer on the dash has an image of the race winner on it. In back, there's a personalized "hamper" (picnic basket, to us Yanks) that's been finished in Burnt Oak and Camel leather, so that it matches the interior. Inside, demanding owners are treated to "Robbe and Berking silver plated cutlery, Haviland Limoges porcelain crockery, Linley crystal champagne flutes and a 100-percent Angora picnic rug, woven in Scotland." Naturally, there are Blue Train details on things like the silverware holders. "The fact that we are producing just four of these Limited Editions is highly significant, as Barnato famously made it to the club in London four minutes before the train arrived in Calais," Bentley's regional director for Europe, Robert Engstler, said in a statement. "The unique design elements bring back nostalgic memories of one of the most legendary Bentleys of all times." We only have a pair of images of the newest Blue Train Bentley right now, and just one of the actual exterior of the vehicle itself. It's a looker, to be sure. Check it out, and then scroll down for the official press release from Bentley.

Bentley to call its upcoming crossover Bentayga?

Development of Bentley's forthcoming utility vehicle is almost complete, and the British automaker has painted a vivid picture of what to expect: otherworldly luxurious, a range of powertrains including a twelve-pot and a hybrid, and a price tag that is sure to eclipse any other SUV or crossover on the market. One of the biggest questions still remaining, however, is what Bentley will call the thing, but we might have our answer right here. According to Autovisie (the car section of Dutch newspaper De Telegraaf), Bentley has registered the name Bentayga – taken from a rock formation on Gran Canaria in the Canary Islands, that Spanish archipelago off the coast of Morocco. The concept was originally showcased as the EXP 9 F. Though that handle was never expected to make it to production, the F supposedly stood for Falcon, leading to speculation that the final version would carry that name. But if the trademark application is anything to go by, we could be looking in the end at the Bentley Bentayga. Featured Gallery Bentley SUV: Spy Shots View 10 Photos News Source: AutovisieImage Credit: CarPix Bentley Crossover Luxury patent trademark bentley bentayga bentley exp 9 f bentley falcon