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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.

Bentley doubles down on diesels with a triple-charged Bentayga

Volkswagen Group isn't totally giving up on diesels. While its flagship VW brand is clearly tarnished, the ultra-luxury Bentley division just revealed plans for its first oil-burner, a triple-charged 4.0-liter V8 that produces 429 horsepower and 664 pound-feet of torque. If the powertrain sounds familiar, that's because it's the same one found in the Audi SQ7 TDI. It's a clever system capable of giving what Bentley claims as the world's fastest diesel SUV a top speed of 168 miles per hour and a zero-to-62 mph time of 4.8 seconds. The SQ7 TDI can get to 62 mph in the same time, but is electronically limited to 155 mph, because it wouldn't make sense if the cheaper SUV could outperform the much more expensive one. The Bentayga also emits the lowest CO2 output of any Bentley and has a range of over 621 miles on one tank. Despite having a curb weight of 5,269 pounds, Bentley claims the Bentayga can get a combined rating of 35.8 mpg on the European cycle. The Bentayga Diesel may not be as powerful or as fast as the W12-powered model, but it's a lot more fuel efficient as the latter achieves a combined rating of 21.6 mpg on the European cycle. Other than the new engine, the Bentayga diesel is nearly identical to its gasoline-powered twin except for some discreet "V8 Diesel" badges on the front doors, a new exhaust outlet design, and a black grille. A Bentley spokesperson confirmed that the Bentayga diesel would not be sold in the US. And since Bentley won't be at this year's Paris Motor Show, don't get your hopes up on spotting the vehicle there. The diesel-powered SUV will go on sale in Europe early next year, which will be followed by its release in Russia, South Africa, Australia, New Zealand, and Taiwan. Pricing for the SUV has not been announced yet. Related Video: Featured Gallery 2018 Bentley Bentayga Diesel View 20 Photos News Source: BentleyImage Credit: Bentley Green Audi Bentley SUV Diesel Vehicles Luxury Performance bentley bentayga