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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2020 Bentley Flying Spur First Edition Road Test | $280,000 worth of drama-free splash

After reading Brett Berk’s First Drive review of the Bentley Flying Spur, I was intrigued. Not by the authorÂ’s propensity for shedding clothing (though that sure is Â… something), but by some of the carÂ’s numbers and its drivetrain features. Figures such as 626 horsepower and 3.7 seconds to 60 piqued my interest, as did torque-vectoring all-wheel drive and four-wheel steering. Bentley says the Flying Spur offers “breathtaking performance.” BerkÂ’s first drive was in Monaco, where a car like this pairs well with the luxury yachts. My time with the Flying Spur would be much less of a pantsless extravaganza. Instead, IÂ’d be fleeing quarantine cabin fever with my family, schlepping through the rain to run errands, waving to confused-looking neighbors and hopefully experiencing performance that would, as advertised, take my breath away. The Flying Spur feels a bit like a boat. ItÂ’s big, with a long hood stretching out into oneÂ’s forward view like the bow of a cabin cruiser. Add the isolated feeling provided by the suspension, and I could easily imagine myself skimming across a calm bay. The materials lend themselves to the nautical whimsy as well, with plenty of quilted leather and horizontal swaths of metal-accented wood that reminded me of my uncleÂ’s Lake Erie runabout. My first outing was with the family, and it was mostly spent on the highway. My wife, Cat, who is prone to motion sickness, had no troubles in the Flying Spur. Apart from sneaking in a few hard launches — eliciting chuckles from Cat and admonishment from my son, Wollie — I kept my driving sane and smooth. I mostly kept the car in Comfort mode. Driven as such, even with the brief moments of right-foot indulgence, the Flying Spur felt a bit underwhelming. The carÂ’s size suggests the existence of the 6.0-liter W12 under the hood, but its 626 horsepower and 664 pound-feet of torque are experienced differently in this Bentley. Hardly any sound makes its way into the cabin. Its highway calmness belies its actual swiftness. This was all well and good for the comfort of my passengers, but it didnÂ’t do much to evoke any feeling beyond that of leisure. In fact, IÂ’d have almost rather have been a passenger for this sort of trip. That way I could better soak in the craftsmanship that surrounds you inside a Bentley.

Bentley designing SUV to reach 200 mph?

The 200 MPH Club was once populated entirely by exotic sports cars. These days it has expanded to include convertibles, sedans and even station wagons. But an SUV? Unthinkable, what with their aerodynamic profile approaching that of a barn door. Bentley, however, is out to change that with its forthcoming new sport ute.
Not only is the British automaker aiming to make its first SUV fully capable off road, it's also engineering it to be one of the fastest on the road as well. According to emerging reports coming in from the UK, Bentley is streamlining the SUV's shape with a lower roofline and reprofiled rear end and fitting it with advanced underbody aerodynamic aids in order to compensate for its over-six-foot width and get it up to the magic 200-mph mark.
Reaching out to Bentley for comment, its communications office wouldn't divulge such performance targets: "The SUV is in the engineering development stage, so unfortunately it's too soon to discuss performance figures," we were told via email. "It will of course have all the power and performance that one would expect from a Bentley!" If the information proves correct, however, at that speed, it would be able to keep pace with the faster members of the Continental family, but leave the Mulsanne flagship sedan (which is already approaching the size of an SUV) and its 185-mph top speed in the dust - not to mention the Porsche Cayenne Turbo S that is quoted at "only" 175 mph.