2010 Bentley Continental Gt on 2040-cars

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New Bentley interior veneer sourced from American Red Gum trees

Bentley is turning stateside for its newest exclusive wood interior finish, sourcing its first new veneer in five years from American Red Gum trees found in Mississippi wetlands. Bentley calls the new veneer Liquid Amber, a reference to the wood's perfumed scent. The red-hued wood undergoes a weeks-long natural smoking process to deepen its brown luster. Afterward, the veneer is then transported to Bentley's wood shop in Crewe, England, where it's examined alongside the six other types of veneers harvested from China to Canada to determine suitability, based on a high-burr density, minimal sapwood and a lack of bark growth or structural defects. Bentley says it rejects between 30 percent and 70 percent of all veneers offered. Raw veneer is then cut to a precise 0.6-millimeter and tested for stability in UV light and consistency from tree to tree. The whole process takes at least 18 months before the veneer is installed in one of Bentley's vehicles, which start at $189,000 for the Flying Spur sedan. Also known as the Sweetgum tree, the American Red Gum is native to lowland areas of the southeastern United States. It was once used commercially for soaps, adhesives and pharmaceuticals but is valued today primarily for use in furniture, cabinetry and interior finishing. Bentley says it harvests the trees only twice a year due to restricted access to the wetlands where it sources the wood. Bentley also announced it has begun using slate and quartzite stone veneers sourced from select quarries in India. They're split from a larger stone piece, cured using fiberglass and a bespoke resin, and shaped and finished by hand by the Mulliner coach building team in Crewe.Related Video: Featured Gallery Bentley wood finish Image Credit: Bentley Bentley Luxury bentley flying spur

Pebble Beach Concept Car Lawn adds class to the grass

While Pebble Beach is traditionally thought of as the refuge of the pristine and pricey vintage vehicles of the world, there's no shortage of newer vehicles on display. And when we say "new," we mean really new. As in, not even in production new. This is the concept car lawn, and it's home to an eclectic group of vehicles from past and present.
Of course, calling it the "concept car lawn" is a bit of a misnomer this year (as it has been in previous years, too). Production models like the Alfa Romeo 4C were on display, alongside known quantities like the Hennessy Venom GT and modified versions of already-on-sale models, like the Rolls-Royce Phantom Drophead Waterspeed Collection.
There were a few concepts on display, though. Toyota debuted the critically acclaimed FT-1 Concept in a new shade, while BMW's Beijing Motor Show stunner, the Vision Future Luxury, was also parked on the expensive grass. Also appearing were the Nissan GT-R in sheep's clothing, the Infiniti Q50 Eau Rouge, and the recently debuted McLaren P1 GTR.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.