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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Driving the 2020 Bentley Continental GT V8 'home' to Brooklands

BROOKLANDS, England – ‘Continental GTÂ’ embodies an idealized dream of carefree, trans-continental drives to the French Riviera or glamorous Swiss ski resorts. In reality and spirit, a long, long way from a gray January day in what is now a grocery store parking lot in a nondescript London suburb. But this place, or specifically the moss-covered concrete banking surrounding it, is as important to BentleyÂ’s identity as 1930s playboys racing express trains across France, amateur heroes triumphing at Le Mans or the image of luxurious sedans crunching the gravel driveways of stately English homes. In the modern age of Bentley, the racing history at Brooklands, and its expression through hardware supplied by its Volkswagen owners, is what underpins the brand. IÂ’ve got 1,000 miles at the wheel of the latest V8 Continental GT to find out if that Brooklands tradition has been carried forth; to see if this Bentley is still a Bentley. ItÂ’s an interesting moment to be driving a Continental GT, too. For all the British heritage this car embodies, it's dependent on the centralized resources and manufacturing muscle of parent Volkswagen. The same goes for the Group's other brands defined by tradition and local price: Lamborghini, Porsche and even Audi. Yet, IÂ’m enjoying this car just days before Britain formally quits the European Union. The implications are still to be fully understood but it puts Bentley in an especially perilous position, given it depends on overseas production and the free movement of parts from the continent to keep its factory running. Sure, Bentleys are meant to be expensive. But if that margin is suddenly consumed by tariffs on bodies from Volkswagen, engines from Porsche and gearboxes from ZF, the business case looks even shakier than it has been  in the recent past. Nobody knows how itÂ’ll shake out but one answer for VW would be to relocate the whole business to Germany rather than keep building them here. YouÂ’d still have cars branded as Bentleys if that happened. But would they still be Bentleys? We talk about intellectual property. Arguably here weÂ’re talking about emotional property. And the Englishness that makes the cars what they are.   Because more than anything, a Bentley is a feelgood car, even when your reality is grimy winter roads and a coating of salt on your fancy paint.

Bentley Mulsanne Grand Convertible due in 2017, Speed 6 still in play

Automobile outlines the near-term future of the Bentley line-up, finding a few items of gold and perhaps one that brand purists will consider a goldbrick. Dealers are taking orders for the the Bentley Grand Convertible, a ragtop Mulsanne introduced at the LA Auto Show last year, and it is expected to reveal its production form sometime late next year on its way to showroom floors by early 2017. Brand CEO Wolfgang Durheimer said "Mulsanne will get further derivatives," plural. Perhaps that means that with a convertible on its way to reality, a coupe something like a modern Brooklands will follow. A long-wheelbase Mulsanne is in the works, too. The Grand Convertible will wear the Mulsanne's new face, scheduled for reveal at next year's Geneva Motor Show. Automobile says the front will be "squarer" and the grille "more upright," which we didn't think was possible, and boast "three brick-shaped air intakes," apparently to emphasize the upright squareness. Plus, new headlights. The third-generation Continental and Flying Spur ranges would come after that, laid atop the MSB platform and rolling out of Crewe over a two-year period starting in 2017. They should still be powered by 4.0-liter V8 and 6.0-liter W12 engines, but the bodywork around those motors will be "both evolutionary and daring." This, then, should be the leap that Bentley wanted to make with the second-generation Continental but couldn't. Whither the EXP 10 Speed 6? Durheimer said the customer response has been, "Don't ask us questions, just do it." The last news we had over the summer was that Bentley was deciding whether to expand the line-up next with a small SUV or the Speed 6. It's not clear which will come first, but Durheimer said, "I'm confident that with EXP10 Speed 6 we will find a good solution," and the business case for it goes to the board a year from now. Automobile suggests it will go on sale in 2020 with a 600-horsepower, twin-turbo V8. That smaller SUV is still on the table, though, an entry-level offering that would use the re-engineered bones of the Audi Q5. Featured Gallery Bentley Grand Convertible: LA 2014 View 16 Photos News Source: AutomobileImage Credit: Live images copyright 2015 Drew Phillips / AOL Bentley Convertible Coupe Crossover Future Vehicles Luxury Performance bentley mulsanne bentley flying spur bentley exp 10 speed 6 bentley grand convertible