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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Behold my hideous Bentley!

Do you all just love my hideous Bentley? It's so insane and tacky. I'm sure if I were to actually order this a British lord somewhere would dispatch his valet to slap me.  Who knows where I'll figuratively be in two weeks' time, but today turns out to be the day I turned to see just how tacky certain car configurators will let you get. Admittedly, they're almost all high-dollar, extra-low-volume cars. If you try to play around on a Honda configurator, you'll have wrapped things up in about 30 seconds.  But Bentley, now that's a company that'll let you get tacky on its configurator. I chose the new Continental GT Convertible because the lowered roof would make it easy to demonstrate in pictures the level of my tackiness. From there, it was this eye-searing Apple Green, though I was certainly tempted by Azure Purple and Magenta. Roof choice? I was expecting there to be more, nevertheless, Claret red seemed like a suitably awful pairing.  Inside, well, let's crack those knuckles and get to work. Luckily, Bentley lets you choose two different leather colors: Main and Secondary "hides" with five choices of how to split those colors. Sorry, colours. I chose Colour Split B cause it seemed to have the most of each colour. For the Main Hide, I went with Hotspur, an extremely red shade of red that would be home in an early 2000s BMW. Cumbrian Green and Damson purple were tempting, but they just weren't bright enough, and I thought they wouldn't pair poorly enough with the Secondary Hide: Newmarket Tan, which is pretty damn orange. You can't see it, but the interior of the roof is Blue. For the veneer, I went with Tamo Ash, 'cause yuck. Finally, throw on some black wheels, and voila, my tacky Bentley. I must say, this is most definitely tackier than the real Bentley Flying Spur I once tested that looked like South Beach threw up inside. So much white and teal. Oh, and that ash wood. A Bentley rep told me they ordered it by mistake.  Now, Bentley isn't the only high-dollar outfit that lets you indulge in such tacky fantasies. Most other British brands do, including Mini, and the Germans offer plenty of color choices as well, usually through some special custom program like Audi Exclusive. Porsche makes it especially easy, though, which you can see in my other craptacular creation below.