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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Bentley SUV given green light by VW board

The "will they, won't they" saga over Bentley's SUV plans appears to finally be over. They will. That's according to the German business newspaper Handelsblatt, which is reporting that the controversial SUV will be built after receiving the go-ahead from Volkswagen's board.
Known internally as "Falcon," the still-unnamed Bentley SUV will be based on the EXP 9 Concept that received wildly mixed reviews at its 2012 Geneva Motor Show unveiling. Since the EXP 9's unveiling, there have been a steady stream of leaks and rumors suggesting that the bold-faced vehicle will get a redesign prior to going into production, but it remains unclear how different the final vehicle will look.
According to Automotive News, Bentley is itself stopping short of confirming the green-light report, though it does admit that the SUV's production outlook appears "very positive." Production will likely take place in Slovakia at a plant owned by parent Volkswagen.

Number 1 Edition Bentley convertible has ties to 1929 racer

Bentley has created a limited-edition Continental GT Convertible to further commemorate its centenary. The Number 1 Edition by Mulliner is done in the style of the 1929 Bentley Blower Number 1, a legendary racing car from the days when the company was just a decade old. The original 4 1/2 -liter car set an average speed record of 137 mph at Brooklands in 1932. The Number 1 Edition is car three out of three centenary editions, the earlier models being the Mulsanne W.O. Edition and the Continental GT Number 1 Edition. As well as featuring other special touches only seen on the 100 units built, each Number 1 Edition also has a direct memento from the original 1929 car: a display piece built into the dashboard, housing a small wheel spinner that has been cast from an original piston of the Number 1, sacrificed during restoration work. The dashboard trim is done in "Engine Spin"-style turned aluminum; the engine is the 6.0-liter W12. Bentley offers the Number 1 Edition cars in either Dragon Red II or Beluga exterior paint, and the interior can be specified in either Cricket Ball or Beluga color. The cars have Bentley's Black Line specification combined with a Carbon Body Kit, and the Centenary Specification pack that comes with special badging and illumination. The front grille with its large painted-on number is specific to the Number 1, the fenders have 18 carat gold badging, and the 22-inch wheels can be had in either a Cricket Ball or Gloss Black finish.