2009 Bentley Continental Gt Speed on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley Azure could return for limited edition

Once upon a time, Bentley had two convertibles in its lineup – there was the Continental GTC, which you can still enjoy today, and the Azure, which you can't. The bigger offering, based on the Arnage sedan, went out of production several years back, much to the disappointment of those with ostentatious tastes and bottomless pockets. But if Wolfgang Durheimer has his way, the 20-plus-year-old nameplate could return in a limited run based on the Mulsanne. The last Azure demanded ridiculous wealth to purchase, but this new model would be on an entirely different level. According to Car and Driver, Durheimer said a reborn Azure "would be built in [a batch of] 20 units and sold to absolute connoisseurs at a very high price." He stopped short of actually confirming the vehicle or its cost, but that hasn't stopped Car and Driver from suggesting a price of $1 to $1.5 million per vehicle. The timing here is fascinating, largely because Bentley's arch-rival, Rolls-Royce, is preparing to phase out its Phantom Drophead Coupe – the Mulsanne Convertible's most natural rival – due to slow sales. Whatever this limited-edition vehicle is called, it'd be all on its own. This is not the first time this particular rumor has cropped up. In his first tour as Bentley CEO, Durheimer brought a full-size convertible, called the Mulsanne Vision (shown above) to Pebble Beach in 2012. The idea was shelved by his successor, Wolfgang Schreiber, in 2013. But with Durheimer back in his old position in Crewe (and heading up efforts at Bugatti, too), it wasn't long before Bentley was back in the convertible Mulsanne game with the Grand Convertible, a Speed-based droptop. When the Grand Convertible debuted, we said the company is "watching customer reaction to the car." And the press release says the luxury droptop was "developed to signify Bentley's intentions for the future." Consider this most recent story a reinforcement of that report, then. News Source: Car and DriverImage Credit: Bentley Bentley Convertible Luxury Performance wolfgang durheimer bentley azure bentley grand convertible

VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.