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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley Bentayga crossover prototype keeps on strippin'

The Geneva Motor Show is over, and the stunning EXP 10 Speed 6 concept has had its moment in the limelight. But now it's back down to business for Bentley. That means working on getting its new Bentayga crossover to market, and from these latest spy shots, it seems that's exactly what the British automaker is up to. Pictured here wearing less clothing than ever before, the Bentayga looks pretty darn near ready for its debut. The pre-production prototype even has its full leather seats in place, with plastic covers to protect them as the development drivers (like the one trying his darnedest to block the shots) do their thing. Of course there are still some parts hidden from view, with thin foil covering the headlights, taillamps and rear quarter windows. There's also something weird going on with those gills on the rear door. And the wheels are likely to be replaced as the rest of the trim is installed. But by and large, what you see here is what the production version is expected to look like, sans the polish. Related Video:

You can ice the Bentley Bentayga for $13 grand

Want to drive the new Bentley Bentayga? You'll be able to place your order soon enough, assuming you've got the scratch. And then you'll be able to drive it pretty much anywhere. But if you want to drive it on ice, and don't want to wait for delivery, then check out Bentley's Power on Ice program. The British automaker has been hosting ice-driving events for years now. But this winter, it's adding the new Bentayga to the mix. Participants will be invited to drive it on 10 ice tracks created atop frozen lakes in Finland. The tracks were designed by four-time World Rally Champion and ice-speed record-setter Juha Kankkunen, who also serves as lead instructor for the program. Of course, while the Bentayga may have the most advanced traction system on board, it's not the only all-wheel-drive Bentley lined up for the program. As you can see from the video above - in which the Bentayga appears only in parts starting around the halfway mark - there'll be Continentals, Flying Spurs, and even the GT3-R on hand as well. The event is based at the Chalet Ruka Peak in northern Finland. It also includes fine Scandinavian cuisine, saunas, and a nighttime dog-sled expedition to an old reindeer farm. Of course none of that comes cheap, with prices depending on the level of accommodation specified. But the experience starts off at ˆ11,900 per person – or about $13k at current exchange rates. BENTAYGA MAKES POWER ON ICE DEBUT Oct 29, 2015 - Bentley's extraordinary ice-driving event returns for 2016 - Bentayga to demonstrate prowess on frozen lakes of Finland - Former World Rally Champion, Juha Kankkunen, leads tuition team (Crewe, 29 October 2015) The most powerful, most luxurious, most exclusive and fastest SUV in the world, the Bentley Bentayga, makes its ice-driving debut in 2016 at Bentley's flagship customer event, Power on Ice. Power on Ice is an unforgettable four-day experience that provides the opportunity to push a full range of Bentley cars to their limits. Running throughout February next year, guests will be among the first to explore the Bentayga's extraordinary capabilities in one of the most beautiful and challenging environments in the world. Two days of exhilarating ice driving training are provided by the vastly experienced Bentley Ice Driving Team. Leading the tuition will be four-time World Rally Champion and two-time ice-speed record holder, Juha Kankkunen – who personally designs each of the ten ice tracks.