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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2017 Bentley Mulsanne Speed is more ostentatious than ever

As it was, the Bentley Mulsanne was a pretty bold and ostentatious (and totally awesome) show of luxury. It was big and brutal in a classically British way, but it was also outperformed and out-teched by more modern (and cheaper) luxury sedans from Mercedes-Benz, BMW, and even Audi. Buying one was a classic case study in vehicular statement-making, a vote for old-school refinement instead of modern gee-whizzery. Bentley clearly recognized that fact, because it's doubled-down on the big Mulsanne's aristocratic, give-no-craps demeanor as part of its latest aesthetic update. We love it. For one, the car on display in Geneva is painted is painted in an eye-catching (and questionable) metallic yellow-green. It is not subtle, but weirdly, it kind of works. The new, even more imposing grille is similarly blunt. It's been stretched three inches and is now home to polished stainless steel vanes. As we explained in our original post on the Mulsanne, the new headlight arrangement seeks to eliminate the "droopiness" of the current car. The LED units largely succeed, while somehow giving the front end an even snootier look. Styling changes elsewhere are subtler, which is to say there's still no mistaking the Mulsanne for anything else. The tail gets tasteful new LED lights, while changes along the long, smooth profile look to be nonexistent. It's a similar story in the cabin, which is a place filled with leather, chrome, and wood. It's proper and restrained, in contrast to the look-at-me face. But don't let the handsome and clean interior fool you – the only thing less subtle than the Mulsanne's new front fascia is the performance of this Speed variant. The 6.75-liter, twin-turbocharged V8 continues to reside under hood, turning out 530 horsepower and 811 pound-feet of torque. That's good for a 4.8-second 0-60 time and a 190-mile-per-hour top speed. Those are impressive figures for a genuine sports car, but they're just hilarious in a vehicle the size of a New York City apartment and the weight of a piece of construction equipment. The Mulsanne is an unnecessary, silly vehicle – a Mercedes-AMG S65 is a much better value. But simply put, few cars make such a bold statement about your wealth and power.