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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Bentayga gets its first big update with new design and improved tech

The 2021 Bentley Bentayga is subject to the model’s first significant refresh since the ultra-luxe SUV was introduced for the 2016 model year. In the meantime, Bentley has rolled through a few variants, but now weÂ’re getting design changes, tech enhancements and new equipment. For starters, the V8 is now the standard car (and will be the only one available initially), with the W12 engine reserved for an upcoming Bentayga Speed coming in 2021 — a model the brand expects to continue to be in high demand in America. Bentley also says there will be an updated plug-in hybrid model to follow later this year, but it wonÂ’t be available right away like the V8 is. The 4.0-liter twin-turbo V8 will make the same power as before, sitting at 542 horsepower and 568 pound-feet of torque — thatÂ’s good for a 0-60 mph time of 4.4 seconds. This BentaygaÂ’s most significant mechanical change underneath is a 0.78-inch wider rear track. Bentley claims this reduces steering effort and improves response linearity. Some of the bigger changes come in the design. Bentley says the adjustments are inspired by the new Continental GT and Flying Spur, as every panel in the front and rear have been redone. It gets a larger “matrix” grille, new headlights featuring BentleyÂ’s “cut crystal glassware” design (trust us, itÂ’s very cool), and a more aggressive front bumper with even more venting. Its hood has also been lifted up by 30 mm to make the whole front end appear more imposing. The sides of the SUV get new molding and a new V8 badge, while the back has gone through even more significant changes. ThereÂ’s a new tailgate design that stretches the full width of the rear and also encapsulates the new and bejeweled oval rear taillights. The design change has seriously widened the look from the rear and makes a huge difference to the Bentayga's style. The license plate has been moved down, and the wider rear track gives the Bentayga a more appealing stance. Larger, oval-shaped tailpipes mimic the new taillight design, and Bentley has added a longer roof spoiler to make the car look even more elegant and sporty. A new 22-inch wheel design (available in two finishes) joins the cavalry, as do two new paint colors: Viridian (dark green) and Patina (mid-tone off-white). Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats.

Bentley Bentayga Field Sports by Mulliner is the perfect SUV for rich hunters

Though it's primarily used for wagon versions of two-door cars now, the term " shooting brake" originally referred to a vehicle that was used for people to go out hunting and shooting. As such, the new Bentley Bentayga Field Sports by Mulliner is a literal shooting brake, as it's been customized for hunters. Bentley and Mulliner received assistance from ultra-custom gun manufacturer Purdey to help design this Bentayga to be useful for hunters. The results are centered around additional storage. In the cargo area, there's now a large sliding storage unit that contains several compartments that can house all variety of supplies from first-aid kits to additional rounds of ammunition. Of course since this is a Bentley, there is plenty of focus on luxury as well, hence the quilted leather interior, and the space for champagne flutes and your choice of high-class alcohol. In addition to the main storage, there's an additional locking case for a pair of guns. This case is also leather-covered, and it fits in a space between the rear seats. It seems that this special Bentley is currently just a one-off. But we suspect that if there's enough demand, Bentley might consider offering these options. If Bentley does go through with creating hunting variants for customers, we'd like to make a few suggestions to improve on the design. First off, Bentley has prominently featured a hunting dog in the promotional photos. Anyone with dogs knows that when they're outside, they're at risk for tracking in dirt and mud. That's not something you'd want in your leather-clad six-figure Bentley. So perhaps Bentley should consider some kind of cover, like what came with the Honda Element Dog Friendly Edition but fancier, or even custom rear seat storage for the dog. It could even feature a hose and drier for cleaning up your dog, similar to the Nissan Rogue Dogue. And, though the storage solution that Bentley, Mulliner and Purdey came up with is quite nice, they could go a step further, such as with Bentley's own Bentayga for falconry, or the Holland & Holland Range Rover. The former featured beautiful cork chests in the back for storage, and a custom wood inlay dash. The latter also came with a lovely wood cabinet for guns and liquor, but on top of that, buyers would get free refills on liquor. Those are seriously luxurious features, and would be perfect for a hunter's Bentayga. Feel free to use these ideas, Bentley.