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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

2013 Bentley Continental GT Speed

Meeting Bentley's 205-MPH Prince On The Autobahn
I'm travelling at the approximate speed of privilege. With the aluminum accelerator of the 2013 Bentley Continental GT Speed buried to its neck in the high-pile carpet of the floorboard, the 6.0-liter twin-turbocharged W12 underhood is at full boast. The 616 furious British horses pumping under that long, proud prow set the German countryside to frappé with breathless ease, and with the sprawling sheetmetal of the coupe settled comfortably onto its haunches in eager anticipation of ever more thrust, it's clear this machine is content to consume endless kilometers of Autobahn in wide-mouthed gulps. There's an open lane of unrestricted tarmac unraveling before me, and I'm keen to oblige every thread of temptation singing in my chest. The speedometer has just clicked past 165 mph.
At this clip, the new crown jewel of the Bentley war chest is covering land at the rate of nearly one football field per second. The white lines on the road are beginning to fade into a solid stream, and I'm suddenly aware of the increasingly rapid heartbeat whispering the truth of my mortality in my ears. There's no looking anywhere other than as far to the horizon as possible, but even with my eyes set to long-range scan, it's clear that if something goes wrong at this velocity, they'll be burying an empty box in the hills of Tennessee. That little bit of trivia makes it all the more disconcerting when an ambling Volkswagen Jetta strays into my lane for no other reason than to take in the glorious sight of me manufacturing a stack of bricks in the quilted-leather driver's seat of someone else's $228,600 supercar.

Bentley teases restyled production SUV

Bentley insists that customers responded positively, but journalists weren't particularly enamored with the EXP 9 F concept when it was unveiled two years ago at the Geneva Motor Show. And so it went back to the drawing board, honing the design to make it more pleasing to the eye.
The production model won't hit the road until 2016, but at its annual shareholders meeting today in London, the British automaker revealed the first image of the finished design - or at least the front end, which was arguably the most controversial element of the design in the first place.
The rendering, as you can see above, is highly stylized and obscured by flying sand (as many customer examples are likely to be in the dunes of the Middle East). But from what we can see, it appears that Bentley has moved the secondary headlights from below the primary ones to beside them. It's hard to tell, but it appears that their place on the edges of the front bumper have been replaced by air vents, giving it an altogether Continental-like front end. The shape of the grille, hood, fenders and greenhouse otherwise appear similar to the EXP 9 F we've already seen, though the air dam appears taller than the concept's.