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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

The 2020 Bentley Flying Spur has 3-D wood now, and it looks spectacular

This is the coolest wood you’re going to see today. We promise. Bentley is now manufacturing something it calls “Three-Dimensional Wood.” And yes, all wood we come into contact with is 3-D, but this stuff pops out at you like people and items do in a 3-D movie. YouÂ’ll find it in the rear door inserts of the Bentley Flying Spur, assuming the owner checked the box. One look at the photos will have you going, “how the Â… ?” Yes, itÂ’s pretty wild to see, and we can imagine the effect it has in person is even stronger. Bentley did explain how it made wood look like the diamond-quilted leather it uses in its seats, though. As one would expect from Bentley, itÂ’s a hell of a process.  Each rear door and quarter panel is crafted out of a single block of wood. Bentley uses either American Walnut or American Cherry timber. They start by machining the back of the log to match a die-cast aluminum door panel template. ItÂ’s bonded to the template, and then the difficult work begins. Skilled craftspeople carve the wood to its three-dimensional surface with a multi-axis routing machine to a tolerance of 0.1 mm. They then hand finish the cuts to achieve perfect results. Finally, a lacquer is applied to attain the color and texture that Bentley desires. Left: EXP 10 Speed 6 Concept; Right: Production Flying Spur pattern This design of wood was first seen in a Bentley concept from 2015. It was called the Bentley EXP 10 Speed 6 (shown above, left). After the positive reaction to that design, Bentley says it felt a production adaptation was in order.  “Three-Dimensional Wood is the next interior design element weÂ’ve taken from concept car idea to production reality,” Brett Boydell, Head of Interior Design for the Flying Spur said. “It works in perfect harmony with the three-dimensional leather quilting across the cabin of the Flying Spur and creates an even more special environment for those being driven.” If you were to count the number of carved diamonds in the wood, youÂ’d come to a total of 150 in the Flying Spur. As of now, the big sedan is the only Bentley this option is available in. We wouldnÂ’t be surprised if it expanded to others in the future. In addition to that, this is a design that could be translated into lesser luxury cars using cheaper processes and 3-D printing. Bring on the 3-D wood. Related Video:    

Bentley Mulsanne Grand Limousine by Mulliner is a six-passenger mouthful

Automakers that specialize in low-volume, hand-built cars really listen to their customers. That's why we're looking at this, a super-sized, customer-commissioned Bentley Mulsanne, called the Grand Limousine, that's been built by the company's in-house coachbuilder Mulliner. The most notable change, of course, is the size. Mulliner adds an extra three feet to the Mulsanne's overall length and three inches to its height for uncompromised interior space. As you can see by looking at the gallery, that change allowed Bentley to fit a second pair of rear-facing seats. The actual cabin itself is entirely bespoke, but there's more than some hand-picked hides and wood trim here. The windows are made from electrochromatic glass that can change from clear to opaque with a single button press, not unlike the Mercedes-Benz SL's Magic Sky Control. Backseat passengers will also have access to an updated HVAC system, fold-out wood tables, iPad docking/charging stations and a full array of drinks storage, including a bottle cooler with a frosted glass and champagne flutes. And if you'd rather pass on alcohol, there's a special soft drink cabinet so that you can take your Mountain Dew addiction on the road. Naturally, there's also an intercom so that the one-percenter in back can talk to the 99 percenter in front. Check out the Mulsanne Grand Limousine in the official gallery, and stay tuned for live images of this gorgeous luxury sedan from the floor of the 2016 Geneva Motor Show. BENTLEY UNVEILS THE MULSANNE GRAND LIMOUSINE BY MULLINER – THE ULTIMATE EXPRESSION OF BESPOKE, COACHBUILT LUXURY MAR 1, 2016 Privately-commissioned, bespoke Mulsanne is perfect showcase of Mulliner's skill and vision One metre of additional length and a new higher roof affords passengers luxury of space and comfort Luxurious private-aviation-inspired rear cabin with face-to-face seating 'Smart glass' assures privacy; in-car technology enhances experience Hand-crafted in Crewe by Mulliner, Bentley's coachbuilding division (Geneva, Switzerland. 1 March 2016) Bentley unveils the Mulsanne Grand Limousine by Mulliner at the 2016 Geneva Motor Show today, showcasing the ultimate expression of bespoke automotive luxury, craftsmanship, individualisation and refinement. The Mulsanne Grand Limousine is one metre longer and 79 mm taller than Bentley's new Mulsanne and features a unique interior with private-aviation-style seating configuration in the rear cabin.