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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley unveils the Grand Convertible, a droptop Mulsanne Speed

Five years ago, when Bentley was preparing its farewell shindig for the Arnage, reports were that the Arnage's coupe and convertible siblings, the Brooklands and Azure, would get replacements on the Mulsanne platform. Obviously, that hasn't happened, although we were teased with the Mulsanne Vision Concept in 2012. Then, just this summer, we were again teased with rumors of a Brooklands and Azure one-two punch. While it still hasn't happened yet, Bentley's unveiling of the Grand Convertible seems to have put things in gear.
Not 'merely' a roofless Mulsanne, the Grand Convertible appears to be a droptop Mulsanne Speed, powered by a 6.75-liter engine with 530 horsepower and 811 pound-feet of torque, and fitted with the directional wheels only available on the Mulsanne Speed. Finished outside in Sequin Blue with a "liquid metal" hood and windshield frame and a burl walnut veneer on the tonneau cover - a similar combo used to introduce the Rolls-Royce Phantom Drophead Coupé eight years ago - the cabin is covered in Beluga leather with blue cross-stitching.
Company CEO Wolfgang Dürheimer says Bentley is watching customer reaction to the car, yet the press release says it's been "Developed to signify Bentley's intentions for the future." That sounds like better than even odds we'll be seeing this on the roads. For now, though, you can see it in the high-res gallery above, at the LA Auto Show starting this week, and at Art Basel in Miami after that, and you'll find a bit more info on it in the press release below.

Bentley teases new Flying Spur sedan

Bentley has released another teaser video for its redesigned Flying Spur, and the next generation car is looking less like a grown up Continental GT and more like a junior Mulsanne. A viewing of the first teaser vid revealed a more upright grille, a three-spoke steering wheel, horizontal taillights and quarter panels with angles and curves certifiably lifted from the Mulsanne. After this second video, we can add lower door panels with a more aggressive shape, horizontal vents in the fenders and a rear end with the shape of proper haunches.
The English motorcar maker promises us we'll see more on February 20, when "performance and luxury unite." We'll be there in person when the "Camry for rich people" is revealed at the Geneva Motor Show next month. You'll find the videographic appetizer below.