2007 Bentley Continental Gtc Convertible 2-door 6.0l on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

What it's like to drive Bentley's Continental GT3 racecar

I'm gliding across the back roads of Napa in a Bentley Flying Spur V8 S, and all is right with the world. Two and a half tons of metal, leather, and hubris provide insulation, while the audio system's eleven speakers smother me with the syrupy sounds of Katy Perry as the landscape floats past. My guilty pleasure is mine alone, because this bank vault on wheels is practically soundproof. But I'll soon be harnessed into a fearsome hellion that would terrify all but the edgiest of Bentley owners. I'm headed to Sonoma Raceway to drive the 2,800-pound, 600-plus-horsepower Bentley Continental GT3 racecar. Goodbye swankiness, hello madness. Bentley probably isn't the first brand you associate with racing, but the Flying B's competition highlights include Le Mans wins in 1924, 1927, 1928, 1929, 1930, and, most recently, a top finish at the fabled endurance event with the brand's 2003 return. The 1-2 victory in '03 came in the wildly engineered LMGTP prototype class; it wasn't until a more relatable, Continental GT-based car was campaigned eight years later that Bentley unlocked the full potential of its rich history. "Motorsports is essentially a business tool," Bentley race boss Brian Gush told Autoblog at the GT3's race debut three years ago, reinforcing the industry's familiar "race on Sunday, sell on Monday" mantra. But let's also tip a hat to the intangible: There's something undeniably cool about watching a beefed-up version of your daily driver battling it out on a world-class track, especially when that car is a fat-cat luxury coupe that seems better suited to the boulevard than the race circuit. After swapping blue jeans for a Nomex jumpsuit, I watch as the GT3 emerges from the transporter, and the sight is downright intimidating. It's wide and low, with an impossibly big wing. There's another source of intimidation: While a small group of journalists has sampled Bentley's media car, I'm about to get behind the wheel of a privateer-owned car. No pressure. "Ever met the owner?" a Bentley rep asks, referring to Team Absolute's Adderly Fong. "He's a big guy, mean, with a really short temper," he quips, which is essentially shorthand for "don't wreck his car." I crack a tentative smile, acknowledging the not-so-veiled message. Bentley test driver Butch Leitzinger gives me the lowdown on this particular GT3, which happens to be coming fresh off a top-ten finish at the weekend's Pirelli World Cup Challenge.

Bentley and Skoda capitalize on the coronation

Most likely, King Charles won’t be riding in a Czech-made Skoda this weekend when he is crowned king of England, even though the car company has introduced a Coronation Edition in a “Royal Green” color “in honor of the Coronation.” However, should they ride to the fancy investiture at Westminster Abbey in a home-grown Bentley, the royal tushes of he and Queen Camilla may be resting on bespoke, handcrafted “cabin cushions” created by BentleyÂ’s “Dream Factory” to celebrate the occasion (not likely, since the royal couple is expected to travel in the 260-year-old Gold State Coach). The upcoming, day-long event has inspired lots of tchotchkes of course — chocolate Charleses, crowns for dogs, Lego kings — as well as an outpouring of affection by the public and commercial opportunities to sell them things royalty-related. On the matter of the new KingÂ’s rear end, the Bentley cushions are described as being quite fabulous. It took craftsmen three days to embroider them with the special “Coronation Emblem,” which consists, according to the firm, "of two separate thread colours ... three different colourways of the emblem were used, to contrast the individually-selected hides for different colours of cushions to match the interiors of the Bentleys that will use them." The colors of the cushions include Cricketball and Cumbrian Green, accented by piping of Beluga, Porpoise, Newmarket Tan and Imperial Blue respectively. Should they require more modern transportation, a fleet of Bentleys will be on hand for special guests.  Regarding the Skodas, the Royal Green color will be available to order by commoners as well as by the royal couple, available on selected Superb, Kodiaq and Octavia models in the UK.