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Bentley considering chopping new Bentayga into a crossover coupe

Like it or not, crossover coupes are gaining traction. BMW lead the march with the X6 and has since followed up with the X4, rival Mercedes has already showcased its new GLE Coupe, and Audi is expected to be following suit as well. So who's next? According to Top Gear, that'd be Bentley. The British luxury automaker is (like Jaguar and Maserati) preparing to launch its first SUV in the form of the upcoming new Bentayga. But it isn't likely to stop there. After speaking with Bentley CEO Wolfgang Durheimer, who pointed towards the growth in the luxury crossover segment at the expense of coupes, convertibles and sedans, Top Gear is convinced that the Flying B marque is weighing the possibility of a slant-backed coupe version. If BMW's experience is anything to go by, reconfiguring the roof and styling of the Bentayga to give it a more rakish profile would be a relatively low-cost, straightforward way to give Crewe another crossover model to offer. But by the same token, we wouldn't expect it to lose any doors in the process as that same Bavarian rival did with the Mini Paceman. With the Bentayga set to debut next year, it may not be until 2019 that the coupe version would arrive. That's if it's given the green light in the first place, with Bentley expected to decide "within the next year and a half," according to TG. What isn't clear at the moment, however, is whether the Bentayga crossover would stand in place of the smaller crossover Bentley was said to be considering, or the four-door coupe or sports car projects that were said to be on the table as well.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley considering smaller coupe

Only halfway through the year, Bentley reports that it's on track to post record sales. Thanks in no small part to the introduction of its new V8 engine in the Continental family, sales are up nearly a quarter over last year. And they only stand to increase even more with the introduction of new models currently in the pipeline. The upcoming SUV will surely form a large part of that, but it won't be the end of the story for the storied marque.
Car and Driver reports that, after the SUV, Bentley plans to introduce a new coupe line below the Continental to square off against the Aston Martin V8 Vantage. Details are few and far between at this point, but considering how much Bentley manages to do with the relatively heft Continental GT, a lighter and more nimble sports car sounds promising.
In related news, rumors are gathering pace that Bentley is planning to introduce a new Mulsanne Speed at the upcoming Paris Motor Show, its Jurassic-era 6.75-liter V8 massaged from 505 horsepower - already the most that engine has produced in its half-century history - up to around 550.