2006 Bentley Continental Gt Flying Spur on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Xcar calls Continental GT V8 S the best Bentley yet

It wouldn't be fair to describe the Bentley Continental GT V8 S as taking the standard version of the luxury coupe and turning the driving engagement up to 11. That accolade is reserved for the hardcore, stripped-out GT3-R version. Though, not everyone wants to go quite that far. As Xcar Films presents in a new video, being behind the wheel of the S compared to the standard GT is more like listening to music through a quality set of speakers where everything become a little more crisp and clear. Giving the S that extra little bit are a multitude of improvements like a stiffer suspension, tighter steering, a more aggressive body kit and an extra 21 horsepower from its twin-turbo 4.0-liter V8. However, the real magic is how Bentley mixes all of the tweaks together into a grand tourer that can work with drivers when they want to have a little fun. Plus, Xcar's fantastic cinematography over some rolling British hills on a wet day provides a great backdrop.

Bentley's idea of future luxury includes holographic butler

Anybody can daydream, and British carmaker Bentley is no exception. Their vision of an autonomous luxury car is taken so far into the future that it will come with a hologram of a butler. This isn't just a fan-made, Photoshopped image designed to stir a little fantasy, but an official image released by Bentley depicting what their cars might look twenty years from now. The "Future of Luxury" concept image is the work of Bentley's design team, headed by German Stefan Sielaff. Sielaff has worked with Audi and Volkswagen interior design for decades, with a short interim over at Mercedes-Benz's Interior Competence Center. Sielaff has been at Bentley since 2015, and his team is hard at work conceiving the direction of luxury cars in the semi-distant future. Even if Bentley is traditionally closer to Alec Guinness than Princess Leia, a holographic interface is an interesting glimpse into the science fiction thought process of today's car design. Other touches seen in the interior concept image have to do with mood lighting, screensaver-style images displayed on the side panels, and a touchscreen music interface that appears to display Beck's 2005 album Guero. Still, 2036 isn't that far in the future that a Bentley passenger wouldn't take the time to write a few letters by hand. Related Video: Featured Gallery Bentley Future of Luxury Concept Auto News Design/Style Bentley Technology Emerging Technologies Gadgets Infotainment Concept Cars Future Vehicles Luxury