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Bentley recalls 27,640 Continental, Flying Spur models

Even the world's most luxurious automakers aren't immune to recalls. Bentley is proving this point with a campaign on 27,640 of its posh models worldwide for a loose battery cable connection, Reuters reports. The problem affects all examples of the Continental GT, GTC, and Flying Spur with build dates between February 2011 and June 2014, and there are 7,778 of them in the US, according to company spokesperson Erin Bronner to Autoblog. "On a limited number of cars, a bolted connection for a battery cable joint could be loose where it passes through the front bulkhead," Bentley said in a statement. According to Bronner, there were four incidents were this electrical joint overheated, but there have been no reports of any injuries. As a repair, dealers will install a new connection system, which will take around two hours. Scroll down below for the entire statement. Related Video: Bentley Statement: Bentley Motors is conducting a precautionary voluntary recall of all Continental GT/GTC/Flying Spur and new Flying Spur models built between February 2011 and June 2014. On a limited number of cars, a bolted connection for a battery cable joint could be loose where it passes through the front bulkhead. To address this, we will replace the components with a new connection system for all vehicles, which will take approximately two hours per car. All Bentleys built outside of these dates, and all Mulsanne models, are unaffected. The safety of our customers is Bentley's foremost priority and we pride ourselves on the highest standard of quality and service. We are working quickly to ensure that all vehicles are checked and resolved efficiently and effectively. Customers are being contacted by their local Bentley dealer to arrange an appointment. This is a voluntary recall and is in no way connected to any other recalls from other automotive manufacturers.

Bentley teases restyled production SUV

Bentley insists that customers responded positively, but journalists weren't particularly enamored with the EXP 9 F concept when it was unveiled two years ago at the Geneva Motor Show. And so it went back to the drawing board, honing the design to make it more pleasing to the eye.
The production model won't hit the road until 2016, but at its annual shareholders meeting today in London, the British automaker revealed the first image of the finished design - or at least the front end, which was arguably the most controversial element of the design in the first place.
The rendering, as you can see above, is highly stylized and obscured by flying sand (as many customer examples are likely to be in the dunes of the Middle East). But from what we can see, it appears that Bentley has moved the secondary headlights from below the primary ones to beside them. It's hard to tell, but it appears that their place on the edges of the front bumper have been replaced by air vents, giving it an altogether Continental-like front end. The shape of the grille, hood, fenders and greenhouse otherwise appear similar to the EXP 9 F we've already seen, though the air dam appears taller than the concept's.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.