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Bentley EXP 9 F to be redesigned, renamed Falcon?

In concept form, the Bentley EXP 9 F had neither the styling nor the name to impress us when we first saw it earlier this year at the Geneva Motor Show, and while we already knew some sort of design change was imminent, we're unsurprisingly now hearing that a name change is also in the cards. Automobile Magazine is reporting that the eventual production Bentley SUV will get a complete redesign from what we saw in the EXP 9 F, and it will wear a new name as well: Falcon.
The article says that Luc Donckerwolke, Bentley's newly appointed director of design, is giving the SUV a complete redesign from the concept vehicle, which goes against what we last heard of the vehicle in August that a "radical redesign" was not in the cards. Donckerwolke has been on the design team at various Volkswagen Group automakers since 1992, helping to pen such memorable designs as the Lamborghini Gallardo and Murciélago, but now he is tasked with giving Bentley an SUV worthy of its lineup. Last we heard, the model could go into production in 2015, but there is no indication whether the Falcon will get three-row seating or a plug-in hybrid version as has been previously rumored.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley Flying Spur breaches in Beluga spec

Bentley did what it could to improve the styling on the Flying Spur, but if you're still of the impression that it's still a bit of a whale in its form, you may want to check out the new Beluga Specification. Available now to order on the eight-cylinder Flying Spur worldwide, the Beluga Specification features a number of upgrades designed to make Crewe's sedan look and feel more "athletic" inside and out. A unique set of 20-inch wheels and a gloss black grille distinguish the exterior, while the cabin is treated to piano black veneer, knurled shift paddles, contrast stitching, and finer carpets. Those looking to splurge (this is a Bentley, after all) can combine this package with the Mulliner Driving Specification and get 21-inch wheels along with other interior upgrades. Related Video: NEW BENTLEY FLYING SPUR BELUGA SPECIFICATION Jun 18, 2015 - New optional specification affords luxury four-door sedan an enhanced athletic stance - Striking exterior and interior styling cues boost visual appeal - Features 20" alloys, gloss black radiator and cabin styling highlights - Available exclusively on 4.0-litre twin-turbo Flying Spur V8 models (Crewe, 18 June, 2015) Bentley Motors is launching a new specification level exclusively for its Flying Spur V8 model – Beluga Specification. The contemporary trim level affords the Flying Spur sedan a more athletic stance and purposeful visual appeal. Featuring exclusive 20" Black and Bright machined alloy wheels, a gloss black radiator matrix and a body-coloured lower grille bar, the Beluga specification is the perfect enhancement for a modern performance saloon that perfectly blends craft and comfort. Inside the Flying Spur V8's sumptuous handcrafted cabin, buyers will find swathes of piano black veneer, knurled gear shift paddles, contrast stitching to the luxurious seats and steering wheel as well as deep pile floor mats and boot carpet with contrasting leather binding. When customers also specify the highly popular Mulliner Driving Specification, in combination with Beluga specification, the striking 21" 6-spoke Extrovert wheel is included. The Mulliner Driving Specification includes features such as diamond quilted hides, a knurled gear lever, drilled alloy pedals and an indented hide headlining. In 4.0-litre, twin-turbo V8 guise it develops 507 PS (500 bhp), sprinting from 0-60 mph in just 4.9 seconds (0-100km/h in 5.2 seconds) while at the same time offering a single-tank range of 500 miles.