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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley designing SUV to reach 200 mph?

The 200 MPH Club was once populated entirely by exotic sports cars. These days it has expanded to include convertibles, sedans and even station wagons. But an SUV? Unthinkable, what with their aerodynamic profile approaching that of a barn door. Bentley, however, is out to change that with its forthcoming new sport ute.
Not only is the British automaker aiming to make its first SUV fully capable off road, it's also engineering it to be one of the fastest on the road as well. According to emerging reports coming in from the UK, Bentley is streamlining the SUV's shape with a lower roofline and reprofiled rear end and fitting it with advanced underbody aerodynamic aids in order to compensate for its over-six-foot width and get it up to the magic 200-mph mark.
Reaching out to Bentley for comment, its communications office wouldn't divulge such performance targets: "The SUV is in the engineering development stage, so unfortunately it's too soon to discuss performance figures," we were told via email. "It will of course have all the power and performance that one would expect from a Bentley!" If the information proves correct, however, at that speed, it would be able to keep pace with the faster members of the Continental family, but leave the Mulsanne flagship sedan (which is already approaching the size of an SUV) and its 185-mph top speed in the dust - not to mention the Porsche Cayenne Turbo S that is quoted at "only" 175 mph.

2017 Bentley Mulsanne defines the latest in handcrafted luxury

It takes 144 craftsmen roughly 399 hours to build a Bentley Mulsanne. In today's world of automation and just-in-time parts delivery, such statistics sound ridiculous. But this old-school approach to vehicle assembly earns this beast its status as Bentley's flagship. It takes about a third of that time to assemble a Continental GT, for instance, which is one reason the Mulsanne is so expensive. It's also why Bentley moves more than five Continental models for every Mulsanne it sells. Bentley has a brand-new crown jewel coming soon to dealerships as a 2017 model, and it will debut next week at the 2016 Geneva Motor Show. An Extended Wheelbase version joins the base Mulsanne and the Speed, pushing the lineup to three for the first time. Although Bentley officials take pride in the fact they are the largest producer of 12-cylinder engines in the world, the Mulsanne continues to soldier forth with the long-serving 6.75-liter V8. While this L-Series engine traces its roots all the way back to 1959, as evidenced by its cam-in-block overhead-valve design, it's been fully modernized with electronic controls and twin turbochargers. The result is 505 horsepower and 752 pound-feet of torque (or 530 hp and 811 lb-ft in the Speed), routed through a ZF eight-speed automatic transmission to the rear wheels. This is the same engine that has powered flagship Bentleys since 2010, and it's effortlessly capable of pushing the Mulsanne from 0-60 in 5.1 seconds and all the way up to a top speed of 184 miles per hour. The upgraded Mulsanne Speed improves those figures to 4.8 seconds and 190 mph. That's plenty of performance for this kind of vehicle, weighing as it does nearly 6,000 pounds. With that kind of power and heft, a solid chassis is a must. Active engine mounts join new suspension bushings for 2017, and the air suspension system has been updated. Continuous Damping Control and a Drive Dynamics Control System with three factory and one custom setting are standard. Also new are tires codeveloped with Dunlop that have foam-filled cavities to reduce interior cabin noise. Where the styling of the outgoing Mulsanne is smooth and stately, the new one is more angular and modern. At the front, the traditional upright grille remains, but it's over three inches wider than before, and is slatted with vertical vanes in polished stainless steel that are meant to recall Bentley classics from the 1930s.