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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Ferrari and Bentley make your living room as luxurious as your car

Short of parking your dream car in your living room, the second best petrolhead thing to do is craft a living room table out of an engine block, or to turn a junkyard luxury car rear seat into a fancy leather couch. Some people also take a racing seat and repurpose it as a desk chair or a gaming setup. But there are automobile manufacturers that want to bypass all that, offering car-related furniture as brand new items instead of putting the seats in cars first. Regarding desk chairs, it's Ferrari this time that wants to cater to a customer's office needs. The famed upholstery house, Poltrona Frau has created interiors for Ferraris since the 1980s, and now there's a specially designed office chair called the "Cockpit", trimmed in Poltrona Frau leather. The modular chair comes in two guises, "President" and "Exclusive", and the former features a high backrest, strongly resembling a racing car seat. The Exclusive version does without the backrest. Ferrari says that the materials, including carbon fiber are the same used to make car seats, and that the seats can be customized according to the customer's needs. The second set on offer is Bentley's new Home collection of furniture. The set has been designed by the architect Carlo Colombo, and it comprises several sofas, a chaise longue, tables, chairs, beds, cabinets and lamps. There are eucalyptus and maple woods used in the furniture pieces' construction, with the quilted leather making an easy mental connection with the similarly detailed interior of, say, the Bentayga. Of course, a Bentley furniture collection would seem out of place without a Bentley in the garage. Related Video: Featured Gallery Ferrari/Bentley furniture View 9 Photos Image Credit: Ferrari, Bentley Home Bentley Ferrari auto accessories

Luc Donckerwolke named Director of Design for Bentley

Bentley has announced Luc Donckerwolke will take over as the automaker's Director of Design. Donckerwolke started with Volkswagen in 1992 as a designer for Audi. Since then, he's worked with Škoda, Lamborghini and Seat in various design roles. His resume includes helping sketch out both the Lamborghini Murciélago and Gallardo among other notable models.
The designer steps into the vacancy left by Dirk van Braeckel, who has moved on to work with Volkswagen Group design under Walter de Silva.
As you may recall, van Braeckel is responsible for a number of Bentley's most successful models, including both the Continental GT and the Mulsanne. He joined the ultra luxury automaker in 1999. You can take a look at the official announcement below for more information.