1993 Bentley Continental Gt on 2040-cars

Auto blog

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

The Bentley Flying Spur V8 shows even a basic Bentley is a nice place to be

While it is hard to call any Bentley entry-level, the Flying Spur V8 that's debuting at the Geneva Motor Show is technically the lowest rung among Bentley's four-doors. However, if our experience with the Continental GT V8 is anything to go by - the Spur and the Conti still share a platform, despite the former dropping "Continental" from its branding - the loss of a few cylinders won't harm the overall experience.
The latest model uses the 4.0-liter twin-turbo V8 with cylinder deactivation that produces 500 horsepower and 487 pound-feet of torque. It is capable of accelerating to 60 miles per hour in 4.9 seconds to a top speed of 183 mph. Power is sent to all four wheels through an eight-speed automatic transmission, and it rides on an air suspension.
Buyers wanting a little more luxury (and who doesn't?) can opt for the Mulliner Driving Specification that adds diamond-quilted leather, a leather headliner, power rear seats and 20-inch wheels. The Flying Spur V8 will join the Flying B's lineup this spring.

Bentley Bentayga V8 specs and pics revealed: It's the sporty one

The glitzy, opulent Bentley Bentayga has so far only been available with a twin-turbocharged W12 in the United States, but that's going to change now that the company has unveiled the V8 version. The Bentayga V8 uses a twin-turbocharged 4.0-liter V8 that, despite having two liters less displacement and four fewer cylinders, still makes a healthy 542 horsepower and 568 pound-feet of torque. Those numbers are only official for Europe, though, as numbers for the United States are being finalized. It's not a whole lot slower than the W12, either, with a 0-60 mph time of 4.4 seconds and a top speed of 180 mph. The W12 hits 60 in 4.1 seconds and has a top speed of 187 mph. What is a bit odd is that Bentley is marketing this V8 model as the "sporty" one, despite not being as fast as the W12. In support of the sporty identity, Bentley has endowed the V8 Bentayga with more aggressive looks inside and out with a black grille and unique dual exhaust tips, as well as an optional carbon fiber trim for the interior. To back up the looks, the Bentley Bentayga V8 also has the option of carbon-ceramic brakes. And they're truly massive with 17.3-inch rotors at the front, and 14.6-inch units in the rear. The front rotors are clamped by 10-piston calipers, too. Bentley claims the front brakes are the largest in the world. The V8 Bentayga also can claim a roughly 100-pound weight advantage compared with the W12, though whether you'll notice that in an SUV that weighs over 5,000 pounds is debatable. Pricing and availability haven't been announced for the Bentayga V8 yet. We would expect it to arrive at dealers by the end of the year. It will also likely cost less than the W12 model. Related Video: Featured Gallery 2019 Bentley Bentayga V8 View 10 Photos Image Credit: Bentley Bentley Crossover SUV Luxury bentley bentayga