11 Midnight 80-11 6l W12 Awd Speed Convertible *red Contrast Stitching & Piping on 2040-cars

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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

New Prius, Bentley Bentyaga, Rolls-Royce Dawn | Autoblog Minute

Bentley and Rolls-Royce introduce new luxury vehicles and Toyota revealed its latest Prius. Autoblog Senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Bentley Rolls-Royce Toyota Convertible SUV Hybrid Autoblog Minute Videos Original Video bentley bentayga rolls-royce dawn

Bentley Continental GT Mulliner Convertible turns thread into bling

Bentley spent 18 months developing the technique for its double diamond stitching, which uses 712 stitches to sew a diamond pattern inside a larger diamond pattern. Created for the new-generation Continental GT, the English automaker said in December 2019 that three-quarters of Continental GT customers order the feature. When a little is good, more is better, so Bentley's Mulliner division has worked up the Continental GT Mulliner Convertible, putting more of the double diamond motif all around the car. It starts with the new double diamond grille, the pattern placing a small silver diamonds inside black, diamond-shaped mesh. The black and silver theme repeats in the custom side vents, the new, 22-inch, 10-spoke Mulliner wheels picking up on the two colorways. The cabin's been laid out with double diamond all over — nearly 400,000 stitches worth of it, from the seats to the doors and, for the first time, on the tonneau cover. The diamonds can be specced in two colors that contrast against the primary leather color, a design line across the instrument panel and the doors adding a third accent. Mulliner has laid out eight different three-color combinations to get potential customers started, because Mulliner is thoughtful like that. But of course, any hue is fair game, wallet depending. Further flourishes inside include a diamond-milled finish for the center console, and a Breitling clock set inside four chrome rings. It's no wonder Mulliner chose the droptop for this showcase, intent on showing the world what the craftspeople in Crewe can do.  Upon delivery, buyers receive their two keys inside Mulliner-branded presentation boxes that match the three-way color scheme inside the convertible, the keys themselves ensconced in color-matched cases with contrast stitching. Details, details.  We'll get a closer look at the Continental GT Mulliner Convertible at the Geneva Motor Show next month, where it will share the stage with an even more intense work of Mulliner, the Bacalar, responsible for demonstrating "the future of coachbuilding." Related Video: