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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley's SUV will be first of many plug-in hybrids

Bentley is not exactly a company known for its environmental credentials. Sure, it recently cut its water usage down by over a third, and given the relatively small number of vehicles it produces, the British firm's overall impact on the environment may be negligible compared to mass-market rivals. And of course, its affluent customers are hardly likely to feel the pinch of rising fuel costs, so Bentley's idea of engine downsizing has been going from twelve cylinders to eight.
That will all change with the launch of its first SUV, previewed by the controversial EXP 9 F concept and expected to be called Falcon. To hear Auto Express tell it, the luxo-ute is being designed from the get-go to incorporate a plug-in hybrid powertrain, slated to go on sale a year after the conventional version arrives late in 2015 or early 2016. But that's just the tip of the iceberg which Bentley is trying to help keep from melting.
Following the Falcon, other Bentleys are slated to get PHEV systems as well. It'll just take a while. That's because current models like the Continental and Mulsanne were never designed to incorporate PHEV powertrain systems in the first place. So while they may get them in the long run, their integration will likely have to wait until their replacements arrive.

The Bentley EXP 12 Speed 6e Concept is the gentleman's open-air electric tourer

The ever-present pressure exerted by increasing fuel economy and emissions standards is forcing automakers worldwide to re-examine their traditional internal combustion lineups. In order to gauge customer interest, Bentley brought the all-electric EXP 12 Speed 6e to the Geneva Motor Show. The drop-top concept shows Bentley's vision of an electrified future and what it envisions a battery-powered luxury touring car will be. Bentley believes any electric vehicle that wears the flying B should be as capable as the equivalent gas-powered model. That means London to Paris or Milan to Monaco on a single charge. Filling the battery should be effortless, which is why they want inductive charging, negating the need for cables. There is one for those times inductive charging isn't available. Most of all, the electric motors should supply effortless amounts of torque, just like the current lineup of Bentley eight and 12-cylinder engines. The interior of the EXP 12 Speed 6e is both futuristic and distinctly Bentley. High-quality leather and copper trim cover most services while a large OLED display houses most of the car's controls. The half-cut steering wheel uses glass elements embedded with various buttons and controls. The cut sections feature controls a performance boost and one for a speed limiter for use in urban areas. The copper elements continue outside, highlighting various trim elements around the car. When in motion, there is a large "6" that illuminates within the grille. The design is similar to the Continental GT prototype we spied a few weeks ago, which in turn takes elements from a previous Bentley concept, the EXP 10 Speed 6. It will be interesting to see how well customers receive the concept. Rolls-Royce brought out similar vehicle awhile back. Reception was icy, but the two automakers do have a different customer base. Related Video: Featured Gallery Bentley EXP 12 Speed 6e Concept: Geneva 2017 View 14 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Geneva Motor Show Bentley Convertible Electric 2017 Geneva Motor Show