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2017 Bentley Mulsanne Speed is more ostentatious than ever

As it was, the Bentley Mulsanne was a pretty bold and ostentatious (and totally awesome) show of luxury. It was big and brutal in a classically British way, but it was also outperformed and out-teched by more modern (and cheaper) luxury sedans from Mercedes-Benz, BMW, and even Audi. Buying one was a classic case study in vehicular statement-making, a vote for old-school refinement instead of modern gee-whizzery. Bentley clearly recognized that fact, because it's doubled-down on the big Mulsanne's aristocratic, give-no-craps demeanor as part of its latest aesthetic update. We love it. For one, the car on display in Geneva is painted is painted in an eye-catching (and questionable) metallic yellow-green. It is not subtle, but weirdly, it kind of works. The new, even more imposing grille is similarly blunt. It's been stretched three inches and is now home to polished stainless steel vanes. As we explained in our original post on the Mulsanne, the new headlight arrangement seeks to eliminate the "droopiness" of the current car. The LED units largely succeed, while somehow giving the front end an even snootier look. Styling changes elsewhere are subtler, which is to say there's still no mistaking the Mulsanne for anything else. The tail gets tasteful new LED lights, while changes along the long, smooth profile look to be nonexistent. It's a similar story in the cabin, which is a place filled with leather, chrome, and wood. It's proper and restrained, in contrast to the look-at-me face. But don't let the handsome and clean interior fool you – the only thing less subtle than the Mulsanne's new front fascia is the performance of this Speed variant. The 6.75-liter, twin-turbocharged V8 continues to reside under hood, turning out 530 horsepower and 811 pound-feet of torque. That's good for a 4.8-second 0-60 time and a 190-mile-per-hour top speed. Those are impressive figures for a genuine sports car, but they're just hilarious in a vehicle the size of a New York City apartment and the weight of a piece of construction equipment. The Mulsanne is an unnecessary, silly vehicle – a Mercedes-AMG S65 is a much better value. But simply put, few cars make such a bold statement about your wealth and power.

2013 Bentley Continental GT Speed

Meeting Bentley's 205-MPH Prince On The Autobahn
I'm travelling at the approximate speed of privilege. With the aluminum accelerator of the 2013 Bentley Continental GT Speed buried to its neck in the high-pile carpet of the floorboard, the 6.0-liter twin-turbocharged W12 underhood is at full boast. The 616 furious British horses pumping under that long, proud prow set the German countryside to frappé with breathless ease, and with the sprawling sheetmetal of the coupe settled comfortably onto its haunches in eager anticipation of ever more thrust, it's clear this machine is content to consume endless kilometers of Autobahn in wide-mouthed gulps. There's an open lane of unrestricted tarmac unraveling before me, and I'm keen to oblige every thread of temptation singing in my chest. The speedometer has just clicked past 165 mph.
At this clip, the new crown jewel of the Bentley war chest is covering land at the rate of nearly one football field per second. The white lines on the road are beginning to fade into a solid stream, and I'm suddenly aware of the increasingly rapid heartbeat whispering the truth of my mortality in my ears. There's no looking anywhere other than as far to the horizon as possible, but even with my eyes set to long-range scan, it's clear that if something goes wrong at this velocity, they'll be burying an empty box in the hills of Tennessee. That little bit of trivia makes it all the more disconcerting when an ambling Volkswagen Jetta strays into my lane for no other reason than to take in the glorious sight of me manufacturing a stack of bricks in the quilted-leather driver's seat of someone else's $228,600 supercar.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.