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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley already considering smaller crossover

Bentley has yet to reveal (let alone start selling) its upcoming new SUV, but the company is already reported to be considering a smaller model to follow in that new model's footsteps. This according to Autocar, in speaking with Bentley CEO Wolfgang Durheimer at the announcement of the company's record sales results for 2014. Prior to originally taking the helm at Bentley and Bugatti, Durheimer served as head of R&D at Porsche, which recently launched the Macan crossover to join the larger Cayenne. Tipped to be called the Bentayga, the forthcoming Bentley crossover will share its platform with the next generation of its sister company's crossover, whose success Bentley aims to emulate. The Bentayga (or whatever it's ultimately called) will be vital in helping Bentley achieve its sales target of 20,000 units per year by 2020. The storied British marque topped 11,000 units for the first time in 2014, and the new SUV will be a vital component in boosting those figures. Bentley says it has already received 4,000 "expressions of interest" for the crossover before it's even unveiled, suggesting that it could exceed earlier sales projections of 3,000 units per year. But even then, the big crossover wouldn't be enough to get Bentley to its target. That's why it's already considering the smaller crossover, among other options including a four-door coupe, a two-door sports car and a Mulsanne-based convertible. The company is also investing heavily in infrastructure and production capacity to ensure its supply can meet the demand it is working to build up.

Bentley Bentayga has been refreshed for 2021, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Is that tax return or stimulus check burning a hole in your pocket? Why not spend some of it on a cause that could help both you and the Make-A-Wish Foundation? That's exactly what would happen if you entered this sweepstakes on Omaze. It’s a 2021 Bentley Bentayga V8 plus $20,000 cash, a prize worth nearly a quarter-million dollars, and there's no purchase necessary to win. The 2021 Bentayga features a 4.0-liter twin-turbo V8 that makes 542 horsepower and 568 lb-ft of torque. That kind of power will propel you and up to four other passengers to a top speed of 180 miles per hour. If you so choose, you can tow up to 7,700 pounds, though we seriously doubt youÂ’ll see any of these at the boat ramp on Saturday morning.  Win a 2021 Bentley Bentayga V8 and $20,000 - Enter at Omaze The exterior obviously stands out, but with most luxury SUVs, the interior is just as important, if not more so. HereÂ’s what we had to say about the inside of the 2021 model, which was the first major refresh since the Bentayga was introduced in 2016: “Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats. ItÂ’s built around new tech, as Bentley has integrated its 10.9-inch touchscreen infotainment display in the center stack directly below the new air vent design and clock, fully spanning the width of the area now. This system adds wireless Apple CarPlay and Android Auto, and Bentley has updated the carÂ’s USB ports to USB-C outlets. Bentley has also adopted the fully digital instrument cluster from the Continental GT and Flying Spur, which allows you to customize the screen to a number of different views. Even the rear seat passengers are getting an upgrade, as Bentley has added a larger rear seat touchscreen control tablet thatÂ’s faster than before. “There are some new convenience features added for the refresh, too. For example, the windshield washer jets are now integrated into the wipers and feature 22 heated washer jets in each arm. ItÂ’ll continue to be offered in four-, five- and seven-seat configurations.