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Bentley officially chooses Bentayga name for new SUV

The Bentayga is here and the Bentayga cometh. The former is the Roque Bentayga, a rock formation on the island of Gran Canaria, the second is the arriving Bentley crossover, whose name is inspired by that formation. Yet that's only part of the tale: Bentley says that the taiga, a massive zone of sub-arctic forests that forms a ring around the upper latitudes of the northern hemisphere, played a part in the Betayga's name, too. Oh, and the company's founder – he's got a hand in as well. Company CEO Wolfgang Durheimer says Bentley has taken 4,000 deposits already, and some Bentayga trims will cost more than the Bentley Mulsanne. We do think it right and proper that the Bentley crossover will break the seal on super-luxe SUVs, since it was the Bentley Continental GT – 12 years ago, remember – broke open the market for super-luxe GTs. Still, everything that's gone into the Bentayga name is a lot of responsibility for crossover. We'll find out if its elevated haunches can support the load later this year, when it's revealed in advance of going on sale in 2016. For now, there's video above of it testing in the dunes of the Middle East. The press release below can tell you a bit more. BENTLEY BENTAYGA: THE NEW PINNACLE SUV - Taking luxury to new places, Bentayga is inspired by the natural world - The Bentley Bentayga combines pinnacle luxury and performance (Crewe/Detroit, 12th January 2015) Bentley's all-new and ground-breaking luxury SUV is set to be revealed to the world later this year and a name has been chosen: Bentley Bentayga. This sector-defining SUV will be able to introduce Bentley's renowned modern British luxury to limitless destinations with an impressive combination of on and off road performance. The natural world, along with the company's founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley's birthplace in England, is the dramatic beauty of the Taiga, the world's largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.

$10,000 champagne bottle cooler? Only in a Bentley

Bentleys are expensive. They wouldn't be Bentleys if they weren't. Even so, the ~$200k list price for a new Flying Spur is just the starting point. The company's Mulliner customization division offers a wide array of optional extras – all of them suitably pricey – and just introduced a new selection for the sedan. Highlighting the options list for the Continental's sedan counterpart is a champagne bottle cooler mounted between the rear seats behind the armrest. The on-board mini-fridge fits two standard-size champagne bottles – no magnums, we're afraid – canted forward, as well as a stopper and a pair of flutes with bases designed to evoke the shape of the wheels outside. It all fits in behind frosted glass trimmed in chrome, just in case it wasn't blingy enough for the hip-hop set, and takes Bentley's craftsmen 15 hours to make. No wonder the company charges $10,135 for each one installed, which comes within a Bentley buyer's pocket change of a new Nissan Versa. The manufacturer does not typically "disclose to the public prices for bespoke features," Bentley spokesperson Erin Bronner told Autoblog, "as these are private commissions" and pricing varies from region to region. But the options list, as you might have guessed, does not start and end with the wine cooler. It also includes specially painted veneer panels, quilted stitching, scent atomizers in Stirling silver, and a leather-trimmed storage compartment for jewelry. Related Video: BESPOKE MULLINER FEATURES MAKE DEBUT IN FLYING SPUR - New range of Mulliner bespoke features available in Flying Spur - Refrigerated bottle cooler, sterling silver atomisers and painted veneers now offered - Mulliner specialist coach-building division brings Bentley customers' visions to life - Bentley Flying Spur combines class-leading refinement with effortless performance (Crewe, 01 February 2016) Mulliner, Bentley's in-house coach-building division, is revealing its latest range of bespoke creations for the Flying Spur, enabling customers to personalise the four-door luxury sedan to an even higher level. For the first time, the Flying Spur can now be specified with a refrigerated bottle cooler between the rear seats, painted veneers, Mulliner quilted leather, sterling silver atomisers and hide-trimmed stowage boxes.

Wolfgang D?rheimer retakes the reins at Bentley and Bugatti

Wolfgang Dürheimer is still in play, with Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his dismissal from the position.
But as if on gardening leave, he's been in the low-profile position of General Representative of the Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release below with the official words.