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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The new Continental GT Supersports is the most powerful Bentley ever

The Bentley Continental GT Supersports has finally returned after a hiatus since the 2013 model year. And in that time, it became even meaner. The car packs a tweaked, twin-turbocharged W12 engine that now pumps out 700 horsepower and 750 lb-ft of torque. That's an extra 79 horsepower and 160 lb-ft of torque over the old model. With output like that, it's no surprise the new Supersports can demolish a 0-60 mph run in 3.4 seconds and has a top speed of 209 mph. The convertible also returns, although the soft top does cost a bit of outright speed. It's 0.3 seconds slower to 60 mph with a time of 3.7 seconds. It also has a slower top speed of 205 mph. But the headroom is amazing. View 13 Photos Fortunately, Bentley has equipped the new Supersports with handling and stopping upgrades, too. The suspension is lower and stiffer than normal a Continental GT. Power goes through a torque-vectoring all-wheel-drive system. That all-wheel-drive system also diverts 60 percent of the power to the rear by default, but can adjust the bias as needed. To bring all 5,000+ pounds of the Supersports to a stop, it has massive carbon ceramic brakes at each corner – 16.5 inches up front, and 14 inches in back. The Supersports sports plenty of style changes, too, although whether they're upgrades is up to the beholder. The car has sprouted a wide array of vents, gills, and wings. It also gets some huge 21-inch forged wheels and rifled exhaust tips. An "X Specification" package also gives buyers the option of eight two-tone color schemes along with carbon fiber mirrors and other trim pieces. It also includes a titanium exhaust that saves about 10 pounds of weight. Inside is plenty of leather and Alcantara, along with a new dash trim in a checkered carbon fiber finish. Of course other existing Bentley trims and veneers are also available. Bentley did not give details on pricing or availability of the Supersports. Related Video:

Bentley builds its final 6.75-liter V8, ending a 61-year production run

Bentley has just finished its very last 6.75-liter V8. While engines come and go, this is significant because Bentley has been building this engine, known as the L-series, for 61 years. This final engine will go in the 30th and last Bentley Mulsanne, a 6.75 Edition by Mulliner, marking the end of the flagship sedan. The L-series engine was first introduced in 1959, and according to Bentley, it was developed in order to develop more power than its existing inline-six without adding weight or taking up more space. The engine in fact weighed 30 pounds less than the six-cylinder, and it made about 180 horsepower. That original engine "only" had 6.2-liters of displacement, and it wasn't until 1971 that it would reach 6.75 liters thanks to increased stroke. This final version of the engine is significantly different from its fuel injection to its twin-turbochargers, but is based on the same design. And with 530 horsepower and 811 pound-feet of torque, it's the most powerful iteration of the engine. At 61 years, the Bentley engine is arguably the V8 with the longest production run. While the first-generation Chevy small block V8 was introduced earlier for the 1955 model year and is still built in crate engine form, GM stopped using it in production cars in 2002. Far fewer Bentley engines were built, though, with a total over 36,000, as opposed to the millions of Chevy small blocks in the world. Of course, volume is sort of the antithesis of what makes a Bentley a Bentley. With the 6.75-liter engine out of production, all of Bentley's engines are derived from VW Group engines, from its W12 to the plug-in hybrid V6. Related Video: