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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

The next Bentley Mulsanne could go all-electric

How many Bentleys are sold in China, anyway?* That's a question worth asking after the company said it will consider switching the powertrain of its uber-luxe sedan Mulsanne to all-electric from its current gas-guzzling V8 setup. Such a switch would be in the name of adhering to stricter greenhouse-gas emissions limits, especially in countries like China. Bentley executive Hans Holzgartner told Autocar that the company may soon have problems selling a V8-powered Mulsanne in China because government regulators are attempting to push for more zero-emissions vehicles to combat smog problems in the country's largest cities. Oddly, Holzgartner said an electric powertrain is "better suited" to heavier luxury cars than lighter sports cars because of an electric motor's smooth, instant delivery of torque. With the Mulsanne already priced north of $300,000 in the US, passing on the costs of such a huge battery pack will probably be less of an issue than for more typically-priced models. Of course, there would be a ton (almost literally) of battery cells involved. The Mulsanne tips the scales at almost 6,000 pounds, or almost twice the weight of a Nissan Leaf and about 25 percent more than a Tesla Model S. For those curious how the one-percenters live, take a look at Autoblog's recent drive of a Mulsanne Speed. Since this is just being studied at this point, it's possible the next Mulsanne could get a battery-electric or plug-in hybrid version for certain markets, while others would retain a gas engine or offer a choice. Assuming it keeps the gas option, the next Mulsanne will reportedly to switch to a twelve-cylinder engine, likely a version of the Volkswagen Group's W12. As for green cred, let's just say the Mulsanne's couldn't be much worse. Earlier this year, the Mulsanne showed up on the American Council for an Energy-Efficient Economy's (ACEEE) annual list of "meanest" vehicles when it came to environmental sustainability. The Bentley was rated the fourth-meanest vehicle sold in the US, following the Mercedes-Benz G65 AMG, the Chevrolet G2500 Express/GMC Savana, and the Mercedes-Benz G63 AMG. The EPA rates the Mulsanne's fuel efficiency at an absolutely gasoline-swilling 13 miles per gallon combined. * If you're curious, Bentley sold 1,615 cars in China last year. Related Video: Featured Gallery 2017 Bentley Mulsanne: First Drive View 24 Photos News Source: Autocar via Hybrid CarsImage Credit: Drew Phillips Green Bentley Electric

Bentley Continental GT art car is meant to move while standing still

Art cars are always cause for interest, so when a Bentley “art car” pops up, we take notice. This particular Bentley wasnÂ’t commissioned by the folks in Crewe, but instead by a dealership in the U.K. named Jack Barclay Bentley. The art on the car was applied via a wrap over a black paint job, and itÂ’s the work of Icelandic artist Katrin Fridriks. A new Continental GT was the canvas for this work, and there is an explanation as to the motivations of the artist. The piece is part of FridriksÂ’ “Speed of Light — Commander” show. Its design is meant to give the car a sense of speed and motion even when sitting still. Only black, white and gray were used. HereÂ’s what is said about the art in the official write-up from the dealership: “Utilising an exceptionally limited color palette between black and white, the artistÂ’s intervention allows the bold, hand-crafted lines of the car to come through her energetic liquid shapes. The abstract organic forms applied on the elegant surface of the powerful vehicle are following its impeccable design, accenting its raw performance and motion. Starting with harmonious flowing marks in the front and accelerating towards splattering paint on the back, she is offering a different and unique appearance of the car depending on the variety of viewing points.” The language used is rather flowery, but what else should we expect from Bentley? Jack Barclay Bentley also happens to be the oldest Bentley dealer in existence, having sold Bentleys for 92 years now. This car will be on display at the dealership in London's Mayfair district until Oct. 7 before itÂ’s sent on a number of special events with JD Malat Gallery.