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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The new Continental GT Supersports is the most powerful Bentley ever

The Bentley Continental GT Supersports has finally returned after a hiatus since the 2013 model year. And in that time, it became even meaner. The car packs a tweaked, twin-turbocharged W12 engine that now pumps out 700 horsepower and 750 lb-ft of torque. That's an extra 79 horsepower and 160 lb-ft of torque over the old model. With output like that, it's no surprise the new Supersports can demolish a 0-60 mph run in 3.4 seconds and has a top speed of 209 mph. The convertible also returns, although the soft top does cost a bit of outright speed. It's 0.3 seconds slower to 60 mph with a time of 3.7 seconds. It also has a slower top speed of 205 mph. But the headroom is amazing. View 13 Photos Fortunately, Bentley has equipped the new Supersports with handling and stopping upgrades, too. The suspension is lower and stiffer than normal a Continental GT. Power goes through a torque-vectoring all-wheel-drive system. That all-wheel-drive system also diverts 60 percent of the power to the rear by default, but can adjust the bias as needed. To bring all 5,000+ pounds of the Supersports to a stop, it has massive carbon ceramic brakes at each corner – 16.5 inches up front, and 14 inches in back. The Supersports sports plenty of style changes, too, although whether they're upgrades is up to the beholder. The car has sprouted a wide array of vents, gills, and wings. It also gets some huge 21-inch forged wheels and rifled exhaust tips. An "X Specification" package also gives buyers the option of eight two-tone color schemes along with carbon fiber mirrors and other trim pieces. It also includes a titanium exhaust that saves about 10 pounds of weight. Inside is plenty of leather and Alcantara, along with a new dash trim in a checkered carbon fiber finish. Of course other existing Bentley trims and veneers are also available. Bentley did not give details on pricing or availability of the Supersports. Related Video:

Bentley introduces Bentayga First Edition at VIP event in LA

The first customers to place their orders for the new Bentley Bentayga will get a special First Edition model. Each is outfitted with unique trim inside and out, and comes with a special wristwatch. Bentley just unveiled the new Bentayga First Edition at a special VIP event ahead of the Los Angeles Auto Show opening this week. The Bentley Bentayga First Edition features 22-inch two-tone wheels, special Union Jack badging, and illuminated treadplates. Inside it benefits from unique diamond quilted leather, embroidered seats, contrast stitching, and ambient lighting. Along with those specifications, this initial run will be limited to just ten exterior colors. Those fortunate first customers will also get their choice between one of three timepieces crafted by Breitling: one with a multifunction electronic movement, another with an integrated emergency transmitter, and a third automatic designed for women. All told, only 608 examples of the First Edition will be offered. The quantity is a reference to the metric output from the 6.0-liter twin-turbo W12 engine, which produces 600 horsepower – or 608 ps. That's enough to rocket the luxury off-roader to 60 in 4.0 seconds flat and on to a top speed of 187 mph, making this the fastest and most powerful SUV currently on the market. Related Video: BENTLEY DEBUTS BENTAYGA FIRST EDITION AT EXCLUSIVE VIP CUSTOMER EVENT - First 608 Bentaygas to be exclusively designed and highly equipped - Bentayga is the most powerful, most luxurious, most exclusive and fastest SUV in the world - Limited edition celebrates the creation of an all-new luxury SUV market segment - Each owner to receive one of three special-edition Breitling chronographs (Los Angeles/Crewe, 16 November 2015) Bentley Motors is debuting the Bentayga First Edition to a select group of VIP customers tonight at the iconic Sunset Marquis Hotel, Los Angeles. The exclusive limited edition of the most powerful SUV in production is restricted to just 608 cars globally. The eye-catching specification with exclusive details and unique components demonstrates the Bentayga's abilities to the fullest. The First Edition's unique design includes Union Jack badging, illuminated treadplates and 22" black painted and polished wheels. Just ten exterior colours are offered, highlighting the exclusivity of the model.