Mulliner Package, 4 Seat Config, Naim on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.

Bentley bringing Flying Spur V8, upgraded Continental GT Speed to Geneva

Until the new Falcon sport-ute comes along, Bentley is still a brand that revolves around two model lines: the Mulsanne, which is available essentially in one form, and the Continental family, which is available in many. The Flying B marque has traditionally offered the V8 version in two specifications and the W12 in three, and packaged them into three different bodystyles. With the Geneva Motor Show fast approaching, Bentley is rolling out two more.
First up is the Flying Spur which, despite having dropped the Continental from its name, is still based on the same. Bentley opted to skip the base W12 version when it introduced the new Flying Spur at last year's Geneva show, going straight for the more powerful version that would otherwise wear the Speed moniker. But now it's bringing a V8 version to the Swiss auto expo.
In addition to the W12, the Flying Spur will now be offered with Bentley's 4.0-liter twin-turbo V8. For the time being at least, Crewe is offering it in the base, 500-horsepower spec, and not with the more potent 521-hp from the Continental GT V8 S, but we're still looking at a 0-60 time of 4.9 seconds and a top speed of 183 mph. And that's pretty fast for a four-door sedan, no matter which way you cut it. Power is channeled once again to all four wheels through an eight-speed automatic transmission, riding on an air suspension. There's a Mulliner Driving Specification package to make it even more derirable, the reduced weight in the nose ought to make it handle better, and with cylinder deactivation, promises to deliver much better fuel economy.