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Average Bugatti owner has 84 cars, 3 jets, 1 yacht
Sun, 05 Oct 2014Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.
Luc Donckerwolke named Director of Design for Bentley
Fri, 14 Sep 2012Bentley has announced Luc Donckerwolke will take over as the automaker's Director of Design. Donckerwolke started with Volkswagen in 1992 as a designer for Audi. Since then, he's worked with Škoda, Lamborghini and Seat in various design roles. His resume includes helping sketch out both the Lamborghini Murciélago and Gallardo among other notable models.
The designer steps into the vacancy left by Dirk van Braeckel, who has moved on to work with Volkswagen Group design under Walter de Silva.
As you may recall, van Braeckel is responsible for a number of Bentley's most successful models, including both the Continental GT and the Mulsanne. He joined the ultra luxury automaker in 1999. You can take a look at the official announcement below for more information.
Bentley mulling own spec series for gentlemen racers?
Thu, 06 Dec 2012We began to salivate when we saw the Bentley Continental GT3 up close and personal at the 2012 Paris Motor Show. The thought of a track-going Continental GT conjured up notions of the Bentley Boys, the original gentlemen racers, tearing down the Mulsanne straight. Well, according to AutoGuide, it appears our wistful ponderings will be realized in the form of an international spec racing series.
Similar to the Porsche Carrera Cup or the Ferrari Challenge, this will be a one-make series, and Bentley seeks to run races in Europe, North America and Asia. As for the latter, Bentley Board Member for Marketing Kevin Rose suggested that China will be the likely host of an Asian race. According to Rose, sportscar racing is of interest to Bentley's Chinese customers. He also says that there will be participation by dealers. "Our dealers are by definition car nuts," claims Rose.
While the Continental GT3 is being developed for pro-level use, Bentley is apparently working on a turn-key car for gentlemen racers. According to Rose, "We want to make it as easy as possible." While that doesn't sound like the devil-may-care Bentley Boys of yore, it's likely better to attract participation. The first trials are expected for 2013, and Bentley is even considering making vehicles available for privateer teams.