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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

You can buy the Queen's Bentley Mulsanne for $285,000

Want to feel like a king or queen driving around town? You'll want a Bentley. After all, the British automaker furnished the royal household of Queen Elizabeth II with the bespoke State Limousine, and delivered the very first new Bentayga to Her Majesty as well. But if you're keen to get a little closer to that sovereign feeling, might we suggest buying the Queen's own Bentley – namely, the Mulsanne you see here. Listed for sale on Auto Trader by a dealership in Surrey, this particular Bentley Mulsanne was reportedly used exclusively by the British monarch from 2012 to 2014. She's said to have used it during the Diamond Jubilee celebrations that marked her 60th year of reign four years ago, as well as for a visit to Prime Minister David Cameron's office at 10 Downing Street for his inaugural cabinet meeting. We wouldn't be surprised if she took over the wheel from her chauffeur from time to time, either. The Muslanne is said to have only 5,826 miles on the odometer – 5,000 of which was racked up in Her Majesty's service, secret or otherwise. On that note, there is no mention of 007-esque gadgetry or basic armoring you might expect from a head of state's car. Provenance aside, this being a Mulsanne, it's motivated by Bentley's ancient 6.75-liter V8, not the gauche 6.0-liter W12 or 4.0-liter V8 in the nouveau riche Continental. It's done up in classic dark green with a tan leather interior and walnut burr veneer trim, and can be yours for GBP199,850 – or $285k at today's exchange rates. Of course you could pick up a new one for not much more, but then you wouldn't be riding around in the Queen's own wheels, now would you? Related Video: Featured Gallery 2012 Bentley Mulsanne - ex-Queen Elizabeth II News Source: Auto Trader Bentley Car Buying Luxury Sedan bentley mulsanne queen elizabeth ii

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.