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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2019 Bentley Continental GT: High fashion at its best

The new 2019 Bentley Continental GT has been revealed, and it is a stunner. It shows a healthy influence from the brand's recent show cars, especially the EXP 10 Speed 6. This is a very positive thing. Whereas the exterior of the second-generation car looked exactly like that of the first, the new car sports fresh surfacing that is at once more elegant and more athletic, while also delighting in technical detailing that deepens upon second and third glance. The styling of a six-figure, ultra-luxury Grand Tourer must evolve slowly for a number of reasons. Their wealthy buyers – looking for a prime valet spot at the country club more than at the night club – tend to be a bit more conservative in their tastes than those in the market for a knife-edged exotic. They also prefer their recently purchased six-figure, ultra-luxury Grand Tourer not to be rendered irrelevant in the status game by the introduction of a radically differentiated new model. This is especially true for Bentley and its Continental GT. This model, launched back in 2004, though tracing its roots back much further, brought the company's design out of the anachronistically (if delightfully) baroque and into the aerodynamically imposing modern era. It was the first true 21st century Bentley, decades ahead of the neoclassic design it replaced while faithfully harkening back to cues from the marque's venerable history, especially its long flanking body line, and conspicuous rear haunches. It immediately became Bentley's best seller, a position it has maintained until this year, when it's been outsold slightly by the gauche and indistinct Bentayga SUV. We believe this error will correct once the new GT is available. Much of the success of the design comes from its transference to a platform shared with the new Porsche Panamera. The previous-generation Continentals were built on underpinnings originally created for the VW Phaeton, a configuration that was, at heart, front-drive with all-wheel-drive capabilities, packaging that required engine placement ahead of the front axle. This new stablemate has a rear-wheel-drive bias, allowing for more traditional and gracious grand touring proportions on the surface. It reflects the movement of the engine farther back on the chassis, with a long hood and more hunkered-down and planted rear. We detect luscious shades of 1960s Ferrari Superfast cues in this tapering front-to-rear, side-to-side and along the flanks.

2017 Bentley Mulsanne Speed is more ostentatious than ever

As it was, the Bentley Mulsanne was a pretty bold and ostentatious (and totally awesome) show of luxury. It was big and brutal in a classically British way, but it was also outperformed and out-teched by more modern (and cheaper) luxury sedans from Mercedes-Benz, BMW, and even Audi. Buying one was a classic case study in vehicular statement-making, a vote for old-school refinement instead of modern gee-whizzery. Bentley clearly recognized that fact, because it's doubled-down on the big Mulsanne's aristocratic, give-no-craps demeanor as part of its latest aesthetic update. We love it. For one, the car on display in Geneva is painted is painted in an eye-catching (and questionable) metallic yellow-green. It is not subtle, but weirdly, it kind of works. The new, even more imposing grille is similarly blunt. It's been stretched three inches and is now home to polished stainless steel vanes. As we explained in our original post on the Mulsanne, the new headlight arrangement seeks to eliminate the "droopiness" of the current car. The LED units largely succeed, while somehow giving the front end an even snootier look. Styling changes elsewhere are subtler, which is to say there's still no mistaking the Mulsanne for anything else. The tail gets tasteful new LED lights, while changes along the long, smooth profile look to be nonexistent. It's a similar story in the cabin, which is a place filled with leather, chrome, and wood. It's proper and restrained, in contrast to the look-at-me face. But don't let the handsome and clean interior fool you – the only thing less subtle than the Mulsanne's new front fascia is the performance of this Speed variant. The 6.75-liter, twin-turbocharged V8 continues to reside under hood, turning out 530 horsepower and 811 pound-feet of torque. That's good for a 4.8-second 0-60 time and a 190-mile-per-hour top speed. Those are impressive figures for a genuine sports car, but they're just hilarious in a vehicle the size of a New York City apartment and the weight of a piece of construction equipment. The Mulsanne is an unnecessary, silly vehicle – a Mercedes-AMG S65 is a much better value. But simply put, few cars make such a bold statement about your wealth and power.