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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2019 Bentley Bentayga Hybrid arrives at the 2018 Geneva Motor Show

It's been more than three years since the Bentley Bentayga Hybrid was announced. The British automaker's ultra-lux SUV was released with a 600 horsepower W12, though a diesel variant is available in Europe and a gasoline V8-powered model will soon go on sale. At the 2018 Geneva Motor Show, Bentley finally unveiled the new Bentayga plug-in hybrid with 31 miles of range and a full charge in just 2.5 hours. The Bentayga Hybrid uses a turbocharged 3.0-liter V6 paired with an electric motor. Details on the battery capacity, power output and fuel economy haven't been announced, but expect huge improvements over the current model's abysmal 12 mpg city and 19 mpg highway EPA rating. Like other hybrids, the Bentayga's E Motor acts as both an electric motor and a generator. Bentley says the hybrid will get 50 kilometers or about 31 miles of range on the European cycle. View 12 Photos Power is still sent to all four wheels. Four on-road driving modes — Sport, Bentley, Comfort and Custom — will be joined by three new modes. Using what used to be the start/stop switch, drivers can change between EV Drive, Hybrid and Hold modes, the latter holding battery power for later use. The instrument cluster and infotainment screens have been revised, with an EV Drive meter joining the traditional tachometer. A battery charge meter replaces the coolant temperature gauge. In order to maximize fuel economy and electric range, Bentley uses the satellite navigation to calculate the best use of the powertrain. When a destination is set, the nav system will talk to the computer to determine the best times to use the electric motor, holding the battery's charge until it's most efficient. Ideally, Bentley says the system will deplete the battery's charge completely just as you arrive at your destination. A smartphone app allows owners to remotely check the charge status or search for charging stations along a route or in an area. Other features include remote heating and cooling that will have the car at a set temperature when you're ready to go. A full charge should take 7.5 hours on a standard outlet or 2.5 with a in-home charger. Bentley has you covered here and has partnered with designer Philippe Starck on a custom charger. While it doesn't charge any faster than other chargers, it is quite a stylish piece of equipment. Visually, the Bentayga Hybrid doesn't differ much from the standard gasoline model. The charging port mirrors the fuel filler door on the opposite side of the car.

Bentley and Italdesign tease Geneva reveals

With five weeks to go until the Geneva Motor Show on March 5, automakers have begun the tease campaign. But because there are still five weeks to go, the teases are a little stingy. Bentley and Italdesign, two brands owned by the Volkswagen Group - Audi, specifically, owns Italdesign - break the seal with what look like two sports cars, the segment Geneva's best known for. Bentley, surprise, surprise, will celebrate its centenary year at Geneva with something inspired by its Le Mans history. The English carmaker's teaser video contains a number of historical elements that we don't know how to line up with the grille of the modern Bentley featuring a "9" graphic. The narrator detailing the early Le Mans race mentions 60 entries, but Le Mans never fielded exactly sixty entries during Bentley's fame-making days. The closest we could get was the 1925 race, the year after Bentley's first win, which saw 55 cars line up. But in 1925, the No. 9 Bentley had to retire after 13 hours when it caught on fire during a fuel stop. Instead, Bentley could be referring to the next evolution of its race cars. The brand won Le Mans with the Speed 6, and used the Speed 8 to win the 2003 race. Italdesign has gone even more cryptic with its teaser. The styling house most recently known for the Lamborghini Huracan-based Zerouno in 2017, and the Zerouno Duerte and Nissan GT-R50 in 2018, is promoting something else with serious wing. We'll guess it isn't another Zerouno derivative because of the wing stanchion. Freezing a few of the frames reveals background lines that make whatever's coming look highly racy. We'll get answers in the city by the lake. And most likely, a few more teasers before then. Related Video: