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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2014 Bentley Continental GT V8 S

Bentley still appeals to those with an appreciation for strong, Old World traditionalism. Cars wearing the storied Flying B have been discussed in wood-paneled drawing rooms by men wearing earthy tweeds and corduroy through clouds of fragrant cigar and pipe smoke, for decades. It is a company that has spent nearly 100 years building cost-no-object autombiles, for rich drivers who require a tremendous way to waft above the Sturm und Drang of mortal motoring.
The Bentley Continental GT, while unmistakably a party to that legacy of wooly privilege, has always seemed better suited to the nouveau riche than the landed gentry. The Mulsanne and the Continental Flying Spur still carry forward the brand's heritage of unfathomably fast, gargantuan sedans, while the GT has been busy inveigling an entirely new class of buyer with its lottery-win good looks.
A microsecond version of that analysis was all I had time for as I careened around another heroic left-hand sweeper in this Ice (white) 2014 Bentley Continental GT V8 S. For a car with roots in rainy England and German-engineering genes, the V8 S felt remarkably at home while crushing the desert-strewn distance between San Diego and Palm Springs - almost the epicenter of the New World's Golden West.

Daily Driver: 2015 Bentley Continental GT Speed

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Bentley Continental GT Speed coupe, reviewed by Steven Ewing. With a starting price of $235,000, it's not what you'd typically consider a "daily driver," but as we find out, this Bentley is indeed a car you could happily live with every single day. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hey, guys. This is senior editor Steven Ewing with another Daily Driver video. I'm in a car today that you wouldn't necessarily consider to be a daily driver by the normal logic. I'm driving the $235,000 2015 Bentley Continental GT Speed Coupe. Now, as its name would suggest with the word "speed" in there at the end, this is an incredibly powerful and incredibly quick car. [00:00:30] It's powered by a 6.0-liter twin-turbo W12 engine that makes about 626 horsepower and about 606 pound-feet of torque. As you can see, it is a seriously quick car. 0 to 60 is estimated to happen in about four seconds, and this thing will top out at over 205 miles per hour. It's not just the off the line acceleration, [00:01:00] it's how much power is available while you're already at speed. I'm on the freeway right now and just with a light tap of the throttle there's just this massive wave of torque that comes on. It's just smooth, seamless, it's effortless. It's really, really fun. You can really get it going hot into a corner, let it hug it, and it really just grips. It's got a ton of power. [00:01:30] It's a really nice-handling car. A lot of people tend to think of Bentleys as being cars that you're driven in. You picture a Mulsanne pulling up with a chauffeur, but that's not the case with the Continental. In fact, Bentley's done a lot of work in recent years to drive home the point that the Continental is the driver's car. You look at things like the GT V8 S, which is one of my favorite Bentleys they've ever produced, where it's a car that despite its heft and its size and all of that, it's [00:02:00] still pretty involving. The chassis tuning is really good. The steering's pretty good. It's actually a good to drive car. On top of that, it's incredibly quiet in here.