2020 Bentley Continental Flying Spur on 2040-cars

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Bentley will race Pikes Peak for the first time — in a Bentayga SUV

Bentley is throwing its hat in the ring for the Pikes Peak International Hill Climb first time, saying it's targeting a new SUV race record with its Bentayga. The British luxury marque will enter the W12 version, not the slightly less-powerful V8 version that it recently unveiled, when the Race to the Clouds takes place June 24. The brand's motorsports department in Crewe, England, is working to develop the vehicle for the 12.42-mile assault under the direction of motorsports director Brian Gush. They'll be working with a 2017 model and its 6.0-liter W12 engine, which makes 600 horsepower and 664 pound-feet of torque and goes 0 to 60 in 4 seconds, its all-wheel-drive transmission, four-mode adjustable air suspension and its 48-volt active anti-roll system. A driver will be announced later. Bentley's motorsports efforts have mostly focused on GT3 versions of its Continental GT coupe, which have a 4.0-liter twin-turbocharged V8 powering the rear wheels and goes on sale in June, and on special-edition models like the Continental 24. So it'll be interesting to see how the motorsports crew tunes the Bentayga, which debuted back in 2015 as the brand's first production SUV and the fastest, most powerful entrant in its segment. The Broadmoor Pikes Peak International Hill Climb is a grueling race up the famed mountain near Colorado Springs, featuring 156 corners and a finish line at 14,115 feet above sea level. This year will be the event's 96th running.Related Video: Featured Gallery 2016 Bentley Bentayga: First Drive View 36 Photos Image Credit: Bentley Motorsports Bentley SUV Luxury Performance pikes peak bentley bentayga Sport Utility

New Bentley Supersports coming in 2014

A report in Autocar says the next Bentley Continental Supersports will be ready for retail duty in 2014. If true, the coupe is meant to follow the same formula as the first generation, which means weight loss, honed reflexes and "improving braking power," that last one an eyebrow raiser because the Continental series already has some of the largest diameter brakes available on a production car.
A vulgar gain in horsepower isn't planned, however; the Supersports was never primarily about pure grunt, but rather being more connected to the grunt the Continental had. The previous Supersports (Bentley no longer offers it) put out 621 horsepower, but it's said that the coming model will move up to 650 hp, and that would put healthy distance between it and the 616-hp Continental GT Speed.
The Supersports would take a place at the head of the Continental line-up, but be briefly usurped there by a road-going version of the Continental GT3 race car if that comes to fruition. But whereas the street-legal GT3 car would be limited production, the new Supersports would be a series offering.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.