2014 Bentley Flying Spur. White Over White. Rear Entertainment. 4k Miles. on 2040-cars

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Bentley's 1,000th Mulliner project is a one-off purple Bentayga

Bentley's Mulliner division completed its 1,000th project in July 2021, and the milestone car is one you can't miss unless you park it in a lavender field. It's a one-off Bentayga painted purple and fitted with special interior accents. It took seven years for Mulliner to reach this milestone; it formed its own design team in 2014. It designed the sweet potato-colored Bentayga for an anonymous client in Europe who worked closely with the division to create a one-of-a-kind SUV. Look beyond the exterior (or try, at least), and you'll see the cabin features Olive Ash wood trim, which is normally found in the now-retired Mulsanne, plus twin-stitching on the seats and on the door panels. Mulliner's work extends far beyond unusual paint colors and new stitching patterns. Its first project was bringing a limited-edition model named Flying Spur Serenity to life. The sedan received redesigned seats, among other features. It also developed stone veneers for some of Bentley's cars, a variant of the Mulsanne Speed named Blue Train that honors Bentley's racing heritage, a Mulsanne-based six-seater limousine, and the Bacalar roadster, which is limited to 12 examples worldwide. It's based on the Continental GT, but the two models share no body panels. It has also applied its expertise to a handful of unusual projects. For example, Mulliner sometimes helps design the liveries worn by Bentley's GT3 race cars. It fine-tuned details on the 1929 Team Blower continuation car, and its resume also includes creating scale models, sculptures, plus picnic baskets complete with silverware and glasses. Related Video:

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley will phase out all non-electrified powertrains by 2026

Bentley will accelerate its electrification offensive during the first half of the 2020s, Autoblog can reveal. It will release an array of plug-in hybrid and electric cars, and it plans to phase out all non-electrified powertrains. "Next year, we will launch two plug-in hybrid models. In the end, it's the best of both worlds. It means the customer can decide when to use the internal combustion engine, and when to go electric. It also reduces fuel consumption massively," affirmed company boss Adrian Hallmark during a virtual roundtable discussion. He stopped short of revealing whether the plug-ins will be based on existing models, or if they'll be new additions to the range. As of writing, the Bentayga is the only Bentley available with a plug. My crystal ball tells me the Continental and the Flying Spur (which are marketed as separate models) are prime candidates for electrification. Bentley's first electric car is scheduled to make its debut by 2025. Details are also scarce, but Hallmark revealed the model will be built on a new platform, and it will benefit from the latest battery technology. Going electric won't be an excuse to radically overhaul the company's design language, however. Chris Cooke, Bentley's board member for sales and marketing, noted the zero-local-emissions car will look "much more modern and more interesting," but it will remain immediately recognizable as a member of the Bentley portfolio. He warned not to expect a revolution. Take the limited-edition, 650-horsepower Bacalar (pictured below), for example. It looks like a Bentley, it doesn't represent a stupefying break with tradition, but it's not a Xerox copy of the Continental, either. Bentley Mulliner Bacalar - 1 View 22 Photos After 2025, the floodgates open. Hallmark pledged to create a family of electric cars, and that every model in the Bentley range will be either a plug-in hybrid or fully electric. He realistically refused to say the internal combustion engine's days are numbered, however, and he added his team disagrees with the bans floated in some markets. "Whenever the deadline is for banning combustion engine sales, we're advocating an overlap so that hybrids are allowed to be sold for longer, until everybody can afford, charge, and live with the range of an electric car. I think we're now getting through; we trust the right decisions will be made," he said candidly.