2013 Bentley Continental Flying Spur on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.

Bentley Bentayga may spawn sportier fastback version

In the past few years, Bentley has shown us two different conceptions about what its future might look like in: the SUV that started life as the EXP 9 F concept and has now entered production as the Bentayga, and the EXP 10 Speed 6 concept that previews a future sports coupe from the stoic British marque. The next step is an SUV that combines a little of each of them. According to Automotive News, engineers and designers in Crewe are currently laying the groundwork for a crossover that would blend the tall form of the Bentayga with the roofline of the Speed 6. The result would be similar in form, we'd imagine, to the likes of the BMW X6 and Mercedes GLE Coupe, only even further upscale. We wouldn't be surprised to see more changes than the roofline and tail section, either, with a sportier front end and more avant-garde headlights (like those we saw on the Speed 6 concept) giving it a sportier, less stodgy appearance all around – and maybe, just maybe, a different nameplate. CEO Wolfgang Durheimer wants to get the fastbacked Bentayga variant ready by 2018 or 2019 – right around the time that Rolls-Royce, Aston Martin, Maserati, and Lamborghini will be rolling out their debut crossovers. By that time, Bentley will have already have had the Bentayga on the market for two or three years, and wants to be ready to fight off the onslaught with something fresh. "Imagine the EXP 10 as an SUV. It doesn't look 'old Bentley, Durheimer told AN. "The Bentayga doesn't stop us from dreaming and looking down the road. The more success we have with it, the more we can take the best of it and run with it." Proceeding with the project will require Durheimer to get approval from the Volkswagen Group head office in Wolfsburg, but the business case seems like a slam dunk. The model would help Bentley (and VW) further capitalize on the $1 billion it already spent developing the Bentayga, following a successful business model laid out by rival BMW and which Germany's other automakers are quickly learning to emulate. This wouldn't be the first time he'd be seeking approval from Matthias Muller on such a project, either. Durheimer successfully ushered the Cayenne into production when he was head of R&D at Porsche and Muller was the brand's CEO.