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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Finally, a Bentley Bentayga just for falconers

Bentley is a company that knows what its customers want. For a price, they will turn a customer's desires into a six-figure rolling testament to wealth and excess. Mulliner, Bentley's in-house coachbuilding division, will adapt and modify their products for any taste or hobby. If fly fishing is your thing, Bentley and Mulliner have you covered. If falconry is more up your alley - it is the sport of kings - Bentley has you covered there too. The new Bentley Bentayga Falconry by Mulliner is the perfect vehicle for any well-to-do falcon enthusiast. Not only does it have plenty of accessories and storage specifically tailored for falconers, the dash contains a beautiful, 430-piece wood inlay that displays a saker falcon soaring far above the desert. The scene took nine days to craft, undergoing cutting, sand shading, pressing, and double cutting. A wide variety of woods are used, including chestnut, eucalyptus pommele, holly, lacewood, maple, olive ash, and ripple sycamore. Up front, the Bentayga is fitted with a cork perch on the center console, flanked by the front seats. The hatch contains the real prize. Two cork chests - a flight station and a refreshment case - are fitted perfectly in the Bentayga's hatch. The pair sit on a movable tray for easier access. The flight station has a piano black veneer drawer that holds accessories like a GPS bird tracking unit, binoculars, and handcrafted leather bird hoods and gauntlets. These of course can be had as an additional option. Two additional perches are stored out back. With the hatch lifted, falcons can be prepared out back in the shade. All of this can be had for a price that's most likely far more than you probably think it is. Bentley isn't releasing numbers, but if you're buying a bespoke Bentayga, the cost is simply just another number. Related Video: Featured Gallery Bentley Bentayga Falconer View 37 Photos News Source: Bentley Design/Style Bentley SUV Luxury bentley bentayga

2015 Bentley Mulsanne Speed Video Review

"It feels like a million bucks and it's only $400,000." I completely agree with this statement from editor-in-chief Mike Austin, that you'll hear in the video above. I spent a weekend with the 2015 Bentley Mulsanne Speed and can honestly say that taken as a whole, every single part of this sedan works together to make it feel like the absolute fanciest car in the world. The big story with this Mulsanne is the Speed part of its name. Bentley's 6.75-liter, twin-turbocharged V8 is massaged to produce 530 horsepower and an absolutely astonishing 811 pound-feet of torque. Still, this is a nearly 6,000-pound car, so even with all that power, the Mulsanne Speed isn't a rocketship. A sub-five-second run to 60 miles per hour is, of course, nothing to scoff at – especially in a car that's built like a bank vault. But that quickness is masked by the stately, luxurious, wafty nature of the Mulsanne. This is a Gentleman's Car, after all. Despite its overwhelming luxury, the Mulsanne isn't the most modern car around. A lot of the switchgear screams last-generation Volkswagen to us, and in contrast to the 2016 Mercedes-Maybach S600, a lot of the Bentley's interior feels a little behind the times. No matter, it's still a rolling embodiment of class, refinement, and upper-crust exclusivity, and it'll turn heads in a way that the long-wheelbase Mercedes simply cannot. Don't just take my word for it, though. Let editor-in-chief Mike Austin tell you all about the super-luxurious, super-fast Mulsanne in the video, above. Bentley New Car Reviews Luxury Performance Videos Original Video Sedan bentley mulsanne bentley mulsanne speed Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.