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Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.

Bentley plotting rear-drive Continental GT3-R?

Coupe, convertible or Flying Spur sedan: no matter what body-style you get, or what engine you specify, the Bentley Continental comes with all-wheel drive. It's been that way since the model line was first introduced a dozen years ago. But that looks poised to change... at least for one notable exception. According to Autocar, Bentley is all but certain to launch a rear-drive version of the Continental GT3-R sometime next year, ditching the front half of the drivetrain to cut a good 440 pounds off the curb weight to make it the lightest Conti yet. The Continental GT3-R launched last year with less weight and more power, along with a stiffer suspension, upgraded brakes and a titanium exhaust. It drew its inspiration from the Continental GT3 racer, but unlike the competition version, kept the AWD drivetrain in place. "A lot of people expected the GT3-R to be a proper rear-wheel-drive sports car," Bentley's chief engineer Rolf Frech said to Autocar, "but the problem was timing. We needed the car at the end of the first season of our GT3 racing car, and to do a proper change of the complete powertrain needed longer than we had. But we have the concept in our mind, so why not?" Denuded of its all-wheel drive, the Conti GT3-RS – assuming Porsche doesn't mind lending the name to its sister company – would be the most hardcore version of the go-to luxury coupe, and would promise to cut its already blitzkreig 3.6-second 0-60 time down even further. Especially if the 4.0-liter twin-turbo V8 were tuned to deliver even more than the 572 horsepower and 516 pound-feet of torque it already kicks out in the existing GT3-R. Chances are it'd be even less accessible, though: the 99 examples of the Conti GT3-R that are coming to the States out of the 300 total to be made already carry a $337k sticker price, and the rear-drive model would likely push the production:price see-saw even higher to the right.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.