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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley planning new Le Mans prototype for LMP2 class

Word has it that Bentley is planning a new Le Mans prototype racer. Speaking with Bentley chief Wolfgang Durheimer, Autocar reports that a new LMP2 project is underway at Crewe. The program would be run in-house instead of outsourced to a partner racing team. But while the prototype would likely use the company's 4.0-liter twin-turbo V8, the chassis by necessity would have to be outsourced: the three major sanctioning bodies recently got together to approve Dallara, Oreca, Riley-Multimatic, and Onroak exclusively to supply LMP2 chassis, so Bentley would have to base its design around one of theirs. The British automaker might have a number of reasons for restricting itself to the LMP2 class. Chief among them is likely the presence of both Porsche and Audi in the top-tier LMP1 category, and parent company Volkswagen's likely reluctance to send another one of its brands into the same fight. Another is budget: developing and fielding a competitive LMP1 program can be as costly as running an F1 team, whereas the prospect of sourcing and adapting an LMP2 chassis from an approved supplier would cost Bentley far less. But another factor not to be discounted is that Bentley may be choosing its battles carefully. Where the LMP1 prototypes are constricted largely to Le Mans and the FIA World Endurance Championship of which it is part, there are several series that top out at LMP2 – most notable the IMSA SportsCar Championship where Bentley is tipped to focus first, but also in the European Le Mans Series and Asian Le Mans Series. In fact [SPOILER ALERT] an LMP2 entry just won the 24 Hours of Daytona for the first time, beating out the Daytona Prototypes against which they compete. Those are bragging rights that Bentley could be keen to capture, and if it plays its cards right, it could sit out the LMP2 class at Le Mans and in the WEC altogether, rather than compete for second-tier victory behind its big brothers in LMP1. That would make this program radically different from the last time Bentley built a Le Mans prototype. In the early 2000s, Bentley fielded successive versions of the Speed 8 (pictured above) with a little help from Audi, winning the 24 Hours of Le Mans outright in 2003. The company then shut down the program, only to return to racing with the Continental GT3, developed with longtime Ford rally partner M-Sport and offered to privateer teams.

2016 Bentley Bentayga First Drive [w/video]

There was once a barrier that separated our Arcadian, four-dimensional space from an uncanny cosmos where a $229,100 SUV makes irrefutable business sense. That wall is gone, and the Bentley Bentayga broke it. We're accustomed to powerful SUVs. The Mercedes-Benz G65 AMG makes the Earth weep on account of its 621 horsepower and 738 pound-feet of torque. The Bentayga is shy of those figures, with 21 fewer horses and 74 fewer pound-feet. We're also accustomed to quick SUVs; the Porsche Cayenne Turbo S hits 60 miles per hour in just 3.8 seconds. The Bentayga runs that race 0.2 seconds slower. And of course, we are accustomed to luxurious SUVs that fear no obstacle or load. The Range Rover Autobiography can swim its leathers and veneers through 35.4 inches of water, surmount nearly 12 inches when toiling off-road, and tow 7,716 pounds. The Bentayga can 'only' manage 19.6 inches of water, 'only' gets to 9.64 inches on its tippy toes, and is 'only' rated to tow 7,714 pounds. None of these facts are listed to harp on the Bentayga. It isn't Bentley's way to make rank by being the best in every category. Instead, the Crewe brand brings all the boys to the yard by merely being excellent across the board. The Continental GT isn't superlative at any one thing, but no other vehicle that can carry four people is as fast and as capable and as dynamic, and only Phantom-level Rolls-Royces can touch it for luxury. The Bentayga is not the Continental GT of SUVs, it is "the Bentley of SUVs." But here's an important clarification: The Bentayga is not the Continental GT of SUVs, it is "the Bentley of SUVs." The automaker describes the mission as, "driving, luxury, performance." The interior advances the current design language with a two-piece instrument panel – an upper portion that slides through the center console in a "U" shape, and a lower portion that connects the console to the center tunnel. Bentley poses this as a riff on its flying wing badge, but it actually comes from interior designer Darren Day's wish to fit an IP with a steeper rake. The size of an instrument panel is limited by the width of the door openings because the dashboard doesn't go in until after the body is welded together. Day wanted passengers to be able to rest their legs on the buttresses tying the IP to the center tunnel, but his one-piece design was too large to fit through the doors.