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Bentley Mulsanne Le Mans Limited Edition celebrates in patrician hues

Bentley has made good on its promise to show off its Mulsanne Le Mans Limited Edition here at Pebble Beach, and the good news is that the thing is a far less aggressively green than we'd been led to believe. In fact, the verdant Mulsanne looks downright proper when parked with Bentley historics as context.
The Limited Edition car is meant to celebrate both the 90th Anniversary of Le Mans itself, as well as ten years since Bentley took home the hardware with its Speed 8 racer. By "celebrate" we of course mean that this Mulsanne gets diamond quilted leather all over its lavish cabin, has sportier than normal steering and suspension tuning and is likely to offer a meaty exhaust growl via its "Quad Effect" tailpipe ends. A set of dark-finish wheels really pull the look together.
Of course, as we've brought you the details of the Mulsanne Le Mans Limited Edition already, you knew all of that. Relax your brain and just look at the pretty pictures above.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley unveils Continental GT3 racer [w/video]

Ten years after unveiling the concept car that ultimately became the Bentley Continental GT, the iconic British company is back at the Paris Motor Show, with another high-performance "concept" car. The newest member of the Bentley family, this Continental GT3 is a concept in name only, as the company is explicit about the fact that its debut marks a return to motorsports for the brand.
The last time we saw the flying B on a racecar, it was when Bentley was claiming honors at the 24 Hours of Le Mans in 2003. The GT3 seeks to take up that mantle, as well as the storied history of road-going Bentleys being transformed into competent racing machines.
Though technical details are nonexistent in the Bentley press release, the company has given us something to work with, in terms of the racecar that will ultimately result from this program. The GT3 will, naturally, build on the very strong performance of the Continental GT Speed, adding a rear-drive chassis, a massive aero package (the wing seen here in no joke) and "state-of-the-art motorsport hardware."