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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

2017 Bentley Model Year Preview and Updates

Over the last decade Bentley has done an excellent job in projecting a more sporting presence without in any way jeopardizing its luxury credibility. That luxury cred is again on the line with the launch of Bentley's new Bentayga SUV (pictured); its info is below. BENTLEY BENTAYGA: The biggest news at Bentley – literally and figuratively – is the arrival of Bentley's first SUV, the difficult-to-pronounce but beautifully executed Bentayga. Described as a 'true Bentley', the Bentayga provides expected luxury in combination with unexpected off-road performance. CONTINENTAL: More horsepower – up to 700 horsepower and 750 pound-feet of torque in the Supersports – is provided across the lineup, along with a new Black Edition available for both Coupe and Convertible. FLYING SPUR: A new V8 S model offers enhanced performance and 'sporting' luxury when compared to the more pedestrian V8. MULSANNE: Bentley's big four door receives significant styling revisions to the exterior, new and improved chassis technology and new on-board technology. The new Extended Wheelbase (EWB) adds almost 10-inches of additional rear seat legroom.

2015 Bentley Mulsanne Speed Video Review

"It feels like a million bucks and it's only $400,000." I completely agree with this statement from editor-in-chief Mike Austin, that you'll hear in the video above. I spent a weekend with the 2015 Bentley Mulsanne Speed and can honestly say that taken as a whole, every single part of this sedan works together to make it feel like the absolute fanciest car in the world. The big story with this Mulsanne is the Speed part of its name. Bentley's 6.75-liter, twin-turbocharged V8 is massaged to produce 530 horsepower and an absolutely astonishing 811 pound-feet of torque. Still, this is a nearly 6,000-pound car, so even with all that power, the Mulsanne Speed isn't a rocketship. A sub-five-second run to 60 miles per hour is, of course, nothing to scoff at – especially in a car that's built like a bank vault. But that quickness is masked by the stately, luxurious, wafty nature of the Mulsanne. This is a Gentleman's Car, after all. Despite its overwhelming luxury, the Mulsanne isn't the most modern car around. A lot of the switchgear screams last-generation Volkswagen to us, and in contrast to the 2016 Mercedes-Maybach S600, a lot of the Bentley's interior feels a little behind the times. No matter, it's still a rolling embodiment of class, refinement, and upper-crust exclusivity, and it'll turn heads in a way that the long-wheelbase Mercedes simply cannot. Don't just take my word for it, though. Let editor-in-chief Mike Austin tell you all about the super-luxurious, super-fast Mulsanne in the video, above. Bentley New Car Reviews Luxury Performance Videos Original Video Sedan bentley mulsanne bentley mulsanne speed Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.