2008 Bentley Continental Flying Spur on 2040-cars

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2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.

Bentley's next model gets Airline Seat Specification option

Bentley is preparing to add a fifth model to its line-up. The company isn't ready to reveal the car's identity — though we think we know what we're looking at — but it announced that the mysterious vehicle will be available with an option called Airline Seat Specification. If you travel in economy class, there is absolutely nothing glamorous about an airline seat: it's often thinly-padded, cramped, and not nearly as clean as we like to imagine. Bentley's new option takes inspiration from the front of the plane, however, where business class and first-class passengers fly. Buyers who order the Airline Seat Specification option will get a car whose individual rear seats are 22-way power-adjustable, feature what the firm calls an "auto climate sensing system," and benefit from an advanced postural adjustment technology that offers 177 individual pressure changes possible across six zones. Bentley proudly calls this the most advanced seat ever fitted to a car. The company is also embedding lighting elements into the door panels. Called Bentley Diamond Illumination, this system consists of 12 LEDs integrated into the front door panels and 22 LEDs integrated into the rear door panels. They're configured to shine through small holes in the upholstery. The result is shown in the image above, though other designs may be possible. Bentley pointed out that the model it's preparing to unveil will offer no less than 24 billion (yes, billion!) unique possible configurations of trim specification alone. As for the rest of the car, nothing is official yet but we're fairly sure that we're looking at a long-wheelbase version of the Bentayga. We'll have a better idea of what Bentley has in the pipeline when the model makes its debut online on May 10, 2022, at 12:30 p.m British time. Related video:

Ares Design Coupe for the Bentley Mulsanne is the grand tourer we dream about

Bentley exited the grand coupe business when it made the last of 550 Brooklands models in 2011. The UK carmaker said it will make 19 examples of the Mulsanne Grand Convertible, but that doesn't count as a coupe. So when a U.S. Mulsanne owner wanted his Bentley with a roof but a touch less four-door-y, he went to Italian coachbuilders Ares Design. And not only did Ares do the thing, they did it magnificently. The resulting two-door is called the Ares Design Coupe for the Bentley Mulsanne, and the first of them was just handed over in Beverly Hills in time for a Pebble Beach appearance. Modena-based Ares started with a three-dimensional scan of the sedan, then reworked that CAD file into the coupe they sought by changing just about everything behind the A-pillars. A reprofiled roof replaces the old one, and it falls into a new backlight and longer rear decklid. The engineers moved the B-pillars rearward to install longer front doors, and fabricated new side impact protection for the portals and rear quarter panels. New chrome surrounds on the windows maintain the look as if from Crewe. Yet because the roof and doors are made from carbon fiber, they contribute to the coupe's 992-pound overall weight loss compared to the donor four-door. Inside, Ares replaced the front seats with more rakish thrones, redesigned the interior trim panels to flow with the body style, and matched the wood and leather as if all were factory original. Under the unchanged hood, a tuned ECU means the 6.75-liter twin-turbo V8 produces more than 591 horsepower and 811 pound-feet of torque, both healthy improvements on the stock 505 hp and 752 lb-ft. Completing the transformation, the coupe sits 20 millimeters lower on "a sportier suspension." One report said that a friend of the California owner likes the car so much that a second two-door has already been commissioned. Ares charges $460,000 for the service, to start, and it takes about six weeks. And no, that price doesn't include the donor Bentley. However, that's a lot less than Bentley would charge to make the swap, since the carmaker won't make the actual car. The Italian firm said it wants to keep volumes "ultra-low," yet, "As long as [Bentley] don't make one, we will continue." Although we haven't spoken much of Ares here outside of their Tesla Model S wagon, the firm led by ex- Lotus boss Dany Bahar has kept busy in its four years of operation.