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Bentley unveils Rhys Millen's Pikes Peak Continental GT for record attempt

At the end of it all, Rhys Millen might end up owning every Pikes Peak car record that exists. He's time-trialed the perilous mountain road in several wildly different types of vehicles, such as a Hyundai Genesis coupe racecar, the Hyundai RMR PM580-T, the Drive eO PP01 electric racecar, and a Bentley Bentayga. For 2019, Millen's at it again, and he's sticking with his new team at Bentley. On June 30, Millen will gun for the production car record time in a Continental GT. That Millen will drive a Continental GT is not exactly breaking news, as it was first announced in March. However, this is the first time Bentley has shown off the Continental GT's attention-catching Pikes Peak outfit. A matte bright green covers most of the car, with a geometric mountain range crawling up the midsection through the rear. In addition to sponsor stickers from Mobil 1 and Gran Turismo, the GT also wears No. 100 as a nod to the company's 100th anniversary. Millen will try to push the Continental GT from 9,300 feet above sea level to 14,100 feet faster than 10:26.9, the hill climb record for a production car. He'll be working against the GT's 5,985-pound gross vehicle weight, but that shouldn't be a problem with a twin-turbocharged 6.0-liter W12 under the hood. The Continental GT, which will race stock aside from safety equipment, is rated at 626 horsepower at 6,000 rpm and 664 lb-ft of torque at 1,350 rpm. It comes from the dealership claiming a 0-to-60 mph time of 3.6 seconds and a 207-mph top speed. An active all-wheel-drive system and Bentley Dynamic Ride should help Millen keep the car under control during turn after turn after turn up the mountain. If Millen succeeds, it would be a huge victory for Bentley, which would then own the production SUV and car records. Rolls-Royce can't do that.

Number 1 Edition Bentley convertible has ties to 1929 racer

Bentley has created a limited-edition Continental GT Convertible to further commemorate its centenary. The Number 1 Edition by Mulliner is done in the style of the 1929 Bentley Blower Number 1, a legendary racing car from the days when the company was just a decade old. The original 4 1/2 -liter car set an average speed record of 137 mph at Brooklands in 1932. The Number 1 Edition is car three out of three centenary editions, the earlier models being the Mulsanne W.O. Edition and the Continental GT Number 1 Edition. As well as featuring other special touches only seen on the 100 units built, each Number 1 Edition also has a direct memento from the original 1929 car: a display piece built into the dashboard, housing a small wheel spinner that has been cast from an original piston of the Number 1, sacrificed during restoration work. The dashboard trim is done in "Engine Spin"-style turned aluminum; the engine is the 6.0-liter W12. Bentley offers the Number 1 Edition cars in either Dragon Red II or Beluga exterior paint, and the interior can be specified in either Cricket Ball or Beluga color. The cars have Bentley's Black Line specification combined with a Carbon Body Kit, and the Centenary Specification pack that comes with special badging and illumination. The front grille with its large painted-on number is specific to the Number 1, the fenders have 18 carat gold badging, and the 22-inch wheels can be had in either a Cricket Ball or Gloss Black finish.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.