2007 Bentley Flying Spur Mulliner on 2040-cars

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Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley and Italdesign tease Geneva reveals

With five weeks to go until the Geneva Motor Show on March 5, automakers have begun the tease campaign. But because there are still five weeks to go, the teases are a little stingy. Bentley and Italdesign, two brands owned by the Volkswagen Group - Audi, specifically, owns Italdesign - break the seal with what look like two sports cars, the segment Geneva's best known for. Bentley, surprise, surprise, will celebrate its centenary year at Geneva with something inspired by its Le Mans history. The English carmaker's teaser video contains a number of historical elements that we don't know how to line up with the grille of the modern Bentley featuring a "9" graphic. The narrator detailing the early Le Mans race mentions 60 entries, but Le Mans never fielded exactly sixty entries during Bentley's fame-making days. The closest we could get was the 1925 race, the year after Bentley's first win, which saw 55 cars line up. But in 1925, the No. 9 Bentley had to retire after 13 hours when it caught on fire during a fuel stop. Instead, Bentley could be referring to the next evolution of its race cars. The brand won Le Mans with the Speed 6, and used the Speed 8 to win the 2003 race. Italdesign has gone even more cryptic with its teaser. The styling house most recently known for the Lamborghini Huracan-based Zerouno in 2017, and the Zerouno Duerte and Nissan GT-R50 in 2018, is promoting something else with serious wing. We'll guess it isn't another Zerouno derivative because of the wing stanchion. Freezing a few of the frames reveals background lines that make whatever's coming look highly racy. We'll get answers in the city by the lake. And most likely, a few more teasers before then. Related Video: