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Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.

Bentley opening new R&D center in Crewe

The world's fastest lorries. That's how Ettore Bugatti referred to cars from Bentley back in the day, employing the British term for trucks, long before the two became sister companies. Those immortal words will come true when Bentley launches its new SUV, which promises not only to be the most luxurious and prestigious but also the first to crack the 200-mile-per-hour mark. But it won't come without its share of investment. Bentley and its parent company Volkswagen will surely have invested untold millions to bring the luxury crossover to market, but the vehicle itself isn't the only major investment the British automaker and its German owners will have made when it does. Bentley is also embarking upon an unprecedented expansion of its headquarters in Crewe. The massive expansion plan, budgeted at over $60 million, will create over 300 new jobs and include the creation of a new research and development center on site. The facility will cover a good half-million square feet and include a design studio, R&D offices and technical workshops that will be home to some 1,300 engineers and will be "the latest step in preparing Bentley's infrastructure to bring the world's first ultra-luxury SUV to roads in 2016." Bentley may undertake some of the SUV's production at home in Crewe, but much of the work is expected to be completed alongside the next Volkswagen Touareg, Audi Q7 and Porsche Cayenne in Slovakia. The expansion plan was announced by Bentley chief Wolfgang Durheimer (also CEO of Bugatti) while George Osborne, Chancellor of the Exchequer (Britain's equivalent to the Secretary of the Treasury or most any other government's Minister of Finance) was visiting Crewe. "Bentley is an iconic British Brand that exports around the world. Their decision to create another 300 jobs in R&D on a new site providing close to 1,000 new jobs is fantastic news for Crewe and for Britain," said Osborne. "The investment will not only create jobs at Bentley, but support many more through suppliers across the UK." MULTI-MILLION POUND SITE EXPANSION BRINGS NEW JOBS TO BENTLEY - GBP40 million planned investment into Bentley headquarters in Crewe - New research and development centre to house 1,300 Bentley engineers - 300 new roles created (Crewe, 4 December 2014) Today, Bentley has announced the latest phase in the biggest site development in the company's history.

Bentley celebrates its founder with the Mulsanne W.O. Edition by Mulliner

July 10, 2018, marked the beginning of Bentley's centenary celebration. We can look forward to a year of commemorations, starting with the Mulsanne W.O. Edition by Mulliner, limited to 100 units. The sedan, available in standard, long-wheelbase, and Speed versions, celebrates founder Walter Owen Bentley and his 1930 8 Litre. The founder's personal car, the last vehicle he designed for his company and the second example off the production line, wore a coachbuilt body from Henry Jervis Mulliner & Co. That's the same Mulliner firm that personalizes Bentleys to this day. Walter Owen didn't get to enjoy his "ultimate expression of automotive engineering" for long; financial troubles forced him to sell it in 1931. Bentley bought the 8-Litre in 2006, and part of the "sympathetic" restoration meant replacing the crankshaft. That crank is the central feature of the W.O. Edition Mulsanne: Bentley cut the crankshaft into 100 pieces, and will place each piece inside a custom, illuminated cocktail cabinet in the rear quarters of the 100 special Mulsannes. Four different woods and aluminum create a marquetry scene that frames a glass display with the emblematic crankshaft. Around that, the show vehicle gets Heritage Hides in Fireglow, with Beluga details and stitching, Dark Stain Burr Walnute veneers, and Fireglow lambswool carpets. The exterior's drenched in Onyx, with Beluga Black wheels, accessorized by a chrome hood strip, optional chrome grille and surround, and discrete special edition badging. Customers can, naturally, option their own W.O. Edition Mulsannes any way they wish. Bentley's chosen to skip Goodwood as the reveal of this particular treat. The public unveiling comes on our shores, at next month's Monterey Car Week, on Aug. 24. Related Video: